The Book Consultant

Web Sites

9 Surprisingly Simple Web Site Solutions

by Susan C. Daffron

With a few changes, your Web site can start working for your business instead of against it

Navigating the Maze of Technology

by Susan C. Daffron

When it comes to technology, don't be swayed by hype; figure out what's right for your business

Web Site Content That Works

by Susan C. Daffron

Coming up with good Web content is easy if you keep your customer and the search engines in mind

Don't Leave Your Web Site Visitors Wondering Who You Are

by Susan C. Daffron

When you create goals for your business Web site, one of them needs to be to "tell people how to get in touch with us."

Understanding the Relationship Between Domain Names and Hosting

by Susan C. Daffron

Domain names and hosting are two completely separate products, so it helps to understand the relationship between domain names and hosting.

How to Select a Great Domain Name

by Susan C. Daffron

Finding a good easy-to-remember domain name that isn't already taken can be a bit of a challenge

The First Step to a Great Web Site: Research

by Susan C. Daffron

After you decide you need a Web site for your business, do some research

Before You Develop a Site, Ask Yourself One Question

by Susan C. Daffron

Before you pick up the phone to call a Web designer, think about what you want your Web site to do for you and why

Getting Started with Google AdSense

by Susan C. Daffron

Put Google ads on your Web site and earn money from your online writing

Why Can't I Find My Site?

by Susan C. Daffron

If the Googlebot never comes to visit your site, neither will Google searchers.

What's a Cookie?

by Susan C. Daffron

Cookies are small text files used by a Web site to track information

What is RSS?

by Susan C. Daffron

A new way to get information online using content syndication.

What is FTP?

by Susan C. Daffron

File Transfer Protocol (FTP) is one way to transfer Web site files to the server.

What is a Blog?

by Susan C. Daffron

You hear about blogs all the time, but what are they?

Good Design Helps Your Site

by Susan C. Daffron

Design is not just about how a site looks, but how it works as well

Getting Started with Web Sites

by Susan C. Daffron

Learn what's involved with putting a Web site online

Buy a Domain Name

by Susan C. Daffron

Learn how to register a domain for your Web site with a domain registrar

Blogging 101

by Susan C. Daffron

Often forgotten amid the "cool new idea" of blogging is the reality that starting a blog means you'll have to write something.

Registering a Domain

by Susan C. Daffron

Learn how to register a domain name for your Web site.

Find Web Hosting for Your Site

by Susan C. Daffron

Hosting is really just renting a folder on a server that is connected to the Internet.

Who Are You? I Really Want to Know!

by James H. Byrd

Use personal information about your customers wisely and responsibly.

Web Site Hosting

by James H. Byrd

Choosing a Web host is an important decision.

Web Site Design Goals

by James H. Byrd

Know what you want to do with your Web site before you do it.

Smart Site Navigation

by James H. Byrd

Create a usable navigation scheme for your Web site.

Simple Visitor Survey Forms

by James H. Byrd

How to create a simple Web form to collect visitor information

Rotating Advertisements on Your Site

by James H. Byrd

Learn how Web site ad rotators work.

Protect Yourself When Changing Hosts

by James H. Byrd

Avoid problems when moving your site to a new hosting company

Promoting Your Site through Search Engines

by James H. Byrd

The ins and outs of search engines.

Planning Your Web Site

by James H. Byrd

Create a bubble diagram to help you plot out your next site.

Planning to Make a Difference

by James H. Byrd

Find ways to keep your site interesting or your visitors will go away..

More Ways to Promote Your Site

by James H. Byrd

Affiliate programs, e-zines, advertising, and other ways to promote your site.

Monitoring Your Web Site's Vital Statistics

by James H. Byrd

Use Web site statistics to understand how people use your site.

Getting Personal

by James H. Byrd

Inspire customer confidence by letting them know who you are.

Expand Your Web Presence with Subdomains

by James H. Byrd

Subdomains let you leverage the recognition of your domain name for new Web sites and services.

Domain Names Demystified

by James H. Byrd

What a domain name is and how to get one.

Design Tips and Traps

by James H. Byrd

Avoiding Web site design problems

Data-driven Web Sites

by James H. Byrd

Sometimes it's a good idea to have a database behind your site.

Choosing a Web Site Development Firm

by James H. Byrd

Things to consider when you hire a Web developer.

Building a Community in Cyberspace

by James H. Byrd

Add tools to your site that engage your visitors

Application Service Providers

by James H. Byrd

Deciding whether an ASP solution is right for you.

Choosing Web Site Creation Software

by Susan C. Daffron

A few of popular options when you want to create your site yourself.

Choosing an Internet Service Provider

by Susan C. Daffron

Take the time to select the right ISP for your needs.

Search Engine Optimization Tips Using Site Content – Part 2

by James H. Byrd

Optimize your Web site's position in the search engine rankings by virtue of its content.

Search Engine Optimization Tips Using Site Content - Part 1

by James H. Byrd

Proven methods to increase the traffic your Web site receives from people using search engines

Replace Your Mail Links with a Contact Form

by James H. Byrd

Using a contact form instead of an email link on your Web site allows you to hide your email address from spammers, yet still gives your customers a way to contact you

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