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| Courtesy is Contagious |
by James H. Byrd |
Treating others right and planning ahead gives you the edge over your competitors |
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| Cleaning the Closet Is Like Marketing Your Business |
by Susan C. Daffron |
The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn't. |
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| Which Tasks Should Self-Publishers Outsource? |
by Susan C. Daffron |
Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don't like or aren't good at |
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| Tips for Thriving in Business During a Recession |
by Susan C. Daffron |
A few tips for making sure your business thrives, even when the economy does not |
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| Why Your First Book Won't Be Your Last |
by James H. Byrd |
Once you write your first book, you'll discover many reasons why you should write more books. |
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| Keys to Success: #1 Do Something |
by Susan C. Daffron |
It may sound overly simplistic, but doing something is better than doing nothing |
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| Keys to Success #2: Do One Thing at a Time |
by Susan C. Daffron |
Multi-tasking isn't what it's cracked up to be; it just means that you do a bunch of things poorly and never finish any of them. |
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| Keys to Success #3: Don't Fear Technology |
by Susan C. Daffron |
Technology is a tool, and like any tool, you need to learn how to use it |
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| Keys to Success #4: Spend Wisely |
by Susan C. Daffron |
Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals |
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| Key to Success #5 Ditch What Isn't Working |
by Susan C. Daffron |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
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| Key to Success #6 Get Help When You Need It |
by Susan C. Daffron |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
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| Overhead is Death |
by Susan C. Daffron |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
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| Key to Success #7: Do What You Say You're Going to Do |
by Susan C. Daffron |
The Golden Rule applies to business: treat people the way you would like to be treated |
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| Key to Success #8: Take Vacations |
by Susan C. Daffron |
Vacations take you completely away from your business so you can clear your mind and restore your creativity |
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| Key to Success #9: Be Yourself |
by Susan C. Daffron |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
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| Key to Success #10: Don't Give Up! |
by Susan C. Daffron |
Accept the fact that owning and operating a business will require work, and don't give up if it's what you really want |
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| How to Figure Out What's Next (or "Help, I Have Too Many Projects!") |
by Susan C. Daffron |
You can't do everything, but you need to figure out what you are going to do next |
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| Lift and Separate: Why Support Matters |
by Susan C. Daffron |
When a mastermind group works, it lifts people up and they separate, take action and report back |
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| Outsourcing Fears: Clowns to the Left of Me, Jokers to the Right |
by Susan C. Daffron |
Whether you are the freelancer being hired or the employer, the experience of outsourcing is jam-packed with fear |
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| Rejection, Quality, and Book Publishing Misconceptions |
by Susan C. Daffron |
The real reasons publishers reject books and quality misconceptions about self-publishing vs. traditional publishing |
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| Read This When You're Feeling Like a Boring, Unremarkable Loser |
by Susan C. Daffron |
Don't give up on your dreams; too many people give up on things because they buy into some Pollyanna idea that everything will be perfect every minute of every day. |
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| What is Your Book Worth to You? |
by James H. Byrd |
If you are looking at writing a book as a way to earn your fortune, you need to think about it from a business perspective. This article helps you figure out how many copies you need to sell to break even on the cost of producing your book. |
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| The Seven Gatekeepers of Book Publishing |
by James H. Byrd |
Every author finds seven potential gatekeepers guarding the path to publishing success. |
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| Publish Products Related to Your Book |
by Susan C. Daffron |
To make real money in publishing, you need to go beyond the book and create other products. |
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| Seven Big Book Publishing Myths Debunked |
by Susan C. Daffron |
You can realize your dream of being a published author if you simply don't buy into tired myths about book publishing |
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