Choosing Topics

by Susan C. Daffron

Understanding who will read your book is the key to figuring out what makes it unique

by Susan C. Daffron

Do some research before you write; you don't want to go to the effort of writing a book that has no prayer of selling in the marketplace.

by Susan C. Daffron

The right topic for your book ends up being like the old Goldilocks fairly tale. The concepts that work for a book are not too small and not too large. They are just right.

by Susan C. Daffron

Ask your clients, peers, commenters, and friends what their biggest struggles are and you might be surprised at the answers you receive.

by Susan C. Daffron

When you are trying to figure out what to write, don't worry about what you "should" do.

by James H. Byrd

Use these tips to find enough content to get a great head start on your book project

by James H. Byrd

Consider your return on investment before you begin a book-writing project

by Susan C. Daffron

When you focus in on one group's particular problems, your Web site and products will resonate with the people in that marketplace.

by Susan C. Daffron

Market research doesn't have to be complicated; it often involves getting information about what your customers want (and don't want) to buy