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Email Marketing



If No One Reads Email Anymore, How Are You Supposed to Market Online?	by Susan C. Daffron
Giving away a freebie and emailing isn't enough; you need to consider your reader's mindset before you press send


How to Use Filter Rules and Labels in GMail to Manage Your Groups and Newsletters	by Susan C. Daffron
Avoid getting overwhelmed with email from an active discussion group


What is an Autoresponder and Why Do I Need One?	by Susan C. Daffron
Everyone talks about autoresponders; find out what they can do for your business


Start Your Own E-mail Publication	by James H. Byrd
Learn the basics of setting up an e-mail publication.


Spam: It's Just as Gross in Your Inbox	by James H. Byrd
Don't alienate your customers by sending them unsolicited e-mail marketing messages


Get the Message with E-mail Hosting	by James H. Byrd
Techniques for "branding" your Internet presence.


Get Your Ezine Delivered	by Susan C. Daffron
Thanks to spam, getting email where it needs to go has become increasingly difficult.


Create an HTML Ezine People Actually Read	by Susan C. Daffron
HTML ezines are more difficult to create than plain text email because of email client compatibility issues.


Measure the Success of Your Email Campaign	by James H. Byrd
Many factors can influence the effectiveness of your email campaign, so you need to test different approaches


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