My name is Susan Daffron and I work with book authors (and aspiring book authors) in all phases of the writing, publishing and promotion process.
My focus is on action and results, which is why I don't call myself a "book coach." (You can read more about the difference here*)
As the author of 12 books, publisher of 11, and contributor to 4, I've seen the publishing world from many different angles. The right publishing strategy and solutions for your book and your business depends on your goals. What works for one author may not make sense for you, which I why I don't endorse "cookie-cutter" solutions, like "do a quote book" or "pay money to get into an anthology." A book should be a reflection of you and be something you are proud to hand out to clients and friends.
When you're ready to move forward with your book, you can work with me in several ways:
Book Author's Circle Mastermind
When you join the Book Author's Circle, you receive support from me and a great group of creative book authors and publishers focused on the same goal: publishing and marketing great books. You get:
- Email access to me with up to 4 questions/month
- Private discussion area.
- Monthly Q&A calls
Read more at the Book Authors Circle page.
If you need more detailed guidance to get your book done, consider signing up for one of our training courses. You receive access to everything you get with the Book Author's Circle, along with structured training that includes worksheets and audios you can use to move forward and make strategic. Read more and sign up here.
1-1 Book Strategy Consulting via Phone
First time clients can request a Fast Start Consultation. This initial call is discounted from our regular rates.
After the first call, you can sign up for a Book Brainstorm Consultation call with me any time you need help. This hour-long strategy session can help you get your questions answered and map out "what's next."
I work on a limited number of book production projects, laying out the book and acting as your book consulting concierge, guiding you through the process of getting your book into print.
Also unlike a "subsidy press" I only act as a freelance designer. I NEVER get between you and your book profits.
There is never any question: you are the publisher of record, your own all the files, and keep all the profits. (No royalties, jacked up printing, or other "middleman" fees, ever.)
If you have questions, please feel free to get in touch with me.
Just Starting Out?
If you are just getting started with your book and want to learn about book publishing, check out my free 21-part book publishing course:
* What's the Difference Between a Coach and a Consultant?
Although opinions differ, a coach works to help clients with goals. They don't tell you what to do next or advise you. A coach asks questions to help you find the answers yourself.
In contrast, a consultant offers expert advice based on experience and knowledge. A consultant gives you answers and solutions to problems.
I am a book consultant, not a book coach. For example, as a book consultant, I have:
- Helped clients with thorny technical problems related to laying out books in InDesign and Quark XPress.
- Fixed manuscripts that were laid out in Word using questionable templates and solved disasterous font and style problems.
- Walked a client through the process of getting a book set up in Lightning Source.
- Provided suggestions for follow-on products after a book was published.
- Offered resources and advice for online and offline services providers, such as teleseminar companies, printers, software, editors, and more.
- Given marketing suggestions related to pricing, distribution, collateral materials, blog tours, and book launch campaigns.
- And of course, provided book-related services like interior layout and cover design.
In general, a coach acts as more of a facilitator, whereas a consultant takes a more active role in suggesting and providing solutions.
And yes, as I mentioned, I'm all about the solutions, so I'm a consultant ;-)