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Desktop Publishing |
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| The Ins and Outs of Book Barcodes |
Self-Publishing |
Self-publishers need to understand the acronyms and terms related to book barcodes |
| Publish Your Book |
by Susan C. Daffron |
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| Determine the Right Size for Your Book |
Book Design |
When you lay out your book, the physical size is one of the first decisions you need to make |
| Publish Your Book |
by Susan C. Daffron |
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| Evaluating Your Print Options for Your Book Project |
Book Design |
Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications |
| Publish Your Book |
by Susan C. Daffron |
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| What Is a Book Packager? |
Self-Publishing |
A book packager or book producer helps a publishing company with the mechanics of putting together a book |
| Publish Your Book |
by Susan C. Daffron |
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| Anatomy of a Book Layout |
Book Design |
As a self-publisher, you should learn a few conventions before you lay out your book |
| Publish Your Book |
by Susan C. Daffron |
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| Everyone Really Does Judge a Book by Its Cover |
Book Design |
Even if you will only be selling your book online, your book cover design needs to make a great impression |
| Publish Your Book |
by Susan C. Daffron |
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| Create Books and Other Long Documents in InDesign |
Book Design |
Learn tips and techniques for using Adobe InDesign's long document features |
| Publish Your Book |
by Susan C. Daffron |
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| 7 Cures for Boring Newsletters |
Book Marketing |
How to make your newsletters more interesting |
| Promote Your Book |
by Susan C. Daffron |
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| How to Approach a Newsletter Project |
Layout and Design |
What to do when the boss says you are in charge of the newsletter now. |
| Print Publishing |
by Susan C. Daffron |
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| Choosing Desktop Publishing Software |
Layout and Design |
Things to think about when you select DTP software. |
| Print Publishing |
by Susan C. Daffron |
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| 7 Cures for Common Layout Mistakes |
Layout and Design |
How to fix common mistakes in layout |
| Print Publishing |
by Susan C. Daffron |
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| 7 Cures for Printing Headaches |
Graphics and Printing |
How to keep your next print job from turning into a nightmare |
| Print Publishing |
by Susan C. Daffron |
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| Desktop Publishing Basics |
Layout and Design |
Creating a layout using desktop publishing software isn't very difficult once you understand a couple of basic principles. |
| Print Publishing |
by Susan C. Daffron |
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Graphic Design |
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| Anatomy of a Book Layout |
Book Design |
As a self-publisher, you should learn a few conventions before you lay out your book |
| Publish Your Book |
by Susan C. Daffron |
|
| What Is a Book Packager? |
Self-Publishing |
A book packager or book producer helps a publishing company with the mechanics of putting together a book |
| Publish Your Book |
by Susan C. Daffron |
|
| How Hard Is It to Lay Out Your Book with InDesign? |
Book Design |
Take your level of computer savvy, patience, graphic design skills, and willingness to learn new software into account before you tackle doing your own book layout with a program like InDesign |
| Publish Your Book |
by Susan C. Daffron |
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| The Ins and Outs of Book Barcodes |
Self-Publishing |
Self-publishers need to understand the acronyms and terms related to book barcodes |
| Publish Your Book |
by Susan C. Daffron |
|
| How to Work with a Book Cover Designer |
Book Design |
Understand what's involved and what you need to provide the designer to get a book cover created |
| Publish Your Book |
by Susan C. Daffron |
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| Selecting Fonts for Your Book Layout |
Book Design |
Just because you can put 37 fonts into your book layout doesn't mean you should. |
| Publish Your Book |
by Susan C. Daffron |
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| Determine the Right Size for Your Book |
Book Design |
When you lay out your book, the physical size is one of the first decisions you need to make |
| Publish Your Book |
by Susan C. Daffron |
|
| Evaluating Your Print Options for Your Book Project |
Book Design |
Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications |
| Publish Your Book |
by Susan C. Daffron |
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| Getting Set Up as a Publisher with Lightning Source |
Print-on-Demand |
If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source |
| Publish Your Book |
by Susan C. Daffron |
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| Everyone Really Does Judge a Book by Its Cover |
Book Design |
Even if you will only be selling your book online, your book cover design needs to make a great impression |
| Publish Your Book |
by Susan C. Daffron |
|
| 7 Cures for Boring Newsletters |
Book Marketing |
How to make your newsletters more interesting |
| Promote Your Book |
by Susan C. Daffron |
|
| 7 Cures for Common Layout Mistakes |
Layout and Design |
How to fix common mistakes in layout |
| Print Publishing |
by Susan C. Daffron |
|
| 7 Cures for Printing Headaches |
Graphics and Printing |
How to keep your next print job from turning into a nightmare |
| Print Publishing |
by Susan C. Daffron |
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| Use Word to Create Promotional Bookmarks for your Books |
Layout and Design |
Produce your own promotional bookmarks using just your own printer and Word |
| Print Publishing |
by Susan C. Daffron |
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| Creating Readable Documents |
Layout and Design |
If you take the time to create legible layouts, you'll be rewarded with documents people are actually willing to read. |
| Print Publishing |
by Susan C. Daffron |
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| Designing a Page |
Layout and Design |
Learn how to approach a new layout project so everything fits. |
| Print Publishing |
by Susan C. Daffron |
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| 5 Document Design "Don'ts" to Avoid |
Layout and Design |
The ultimate goal of any document is to be read, so avoid design treatments that impair readability |
| Print Publishing |
by Susan C. Daffron |
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| 7 Cures for Ailing Presentations |
Layout and Design |
Avoid "death by PowerPoint" and keep your presentations interesting |
| Print Publishing |
by Susan C. Daffron |
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Print Marketing |
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| Cleaning the Closet Is Like Marketing Your Business |
The Publishing Business |
The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn't. |
| Publishize Your Business |
by Susan C. Daffron |
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| Keys to Success: #1 Do Something |
The Publishing Business |
It may sound overly simplistic, but doing something is better than doing nothing |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #5 Ditch What Isn't Working |
The Publishing Business |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #6 Get Help When You Need It |
The Publishing Business |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
| Publishize Your Business |
by Susan C. Daffron |
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| Follow Your Own Path |
Inspiration |
When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way |
| Publishize Your Business |
by Susan C. Daffron |
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| Entrepreneurial Authoring: Write a Book to Boost Your Credibility |
Why Publish? |
Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income |
| Publishize Your Business |
by James H. Byrd |
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| Why Your First Book Won't Be Your Last |
The Publishing Business |
Once you write your first book, you'll discover many reasons why you should write more books. |
| Publishize Your Business |
by James H. Byrd |
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| How to Set Up a Home Publishing Business |
Why Publish? |
Publishing is an ideal home-based business, but you need to answer some key questions first |
| Publishize Your Business |
by Susan C. Daffron |
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| Why Should You (or I) Write a Nonfiction Book? |
Why Publish? |
Many people say they want to write a book, but you should look at the pros and cons before you take the plunge |
| Publishize Your Business |
by Susan C. Daffron |
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| Finding and Understanding Your Target Market |
Choosing Topics |
When you focus in on one group's particular problems, your Web site and products will resonate with the people in that marketplace. |
| Write Your Book |
by Susan C. Daffron |
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| Understanding Market Research |
Choosing Topics |
Market research doesn't have to be complicated; it often involves getting information about what your customers want (and don't want) to buy |
| Write Your Book |
by Susan C. Daffron |
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| Evaluating Your Print Options for Your Book Project |
Book Design |
Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications |
| Publish Your Book |
by Susan C. Daffron |
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| Self-Publishing on a Budget |
Self-Publishing |
Publishing on the cheap isn't impossible, but you do have to be creative |
| Publish Your Book |
by Susan C. Daffron |
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| Get Specific with a Book Marketing Plan |
Self-Publishing |
Pretend the book already exists and start writing some marketing copy as if the book were being released today. |
| Publish Your Book |
by Susan C. Daffron |
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| Help, I Have Too Many Books! 5 Ways to Unload Excess Book Inventory |
Self-Publishing |
A few ideas for getting excess books out of your garage and turning them into money in the bank |
| Publish Your Book |
by Susan C. Daffron |
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| The Back Cover of Your Book is Important Too |
Book Design |
The back cover is an important marketing tool, so you want to choose every word wisely. |
| Publish Your Book |
by Susan C. Daffron |
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| Write Compelling Copy with Your Customer in Mind |
Book Marketing |
The next time you are feeling intimidated at the prospect of copywriting, try "walking a mile" in your customer's shoes |
| Promote Your Book |
by Susan C. Daffron |
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| Peer Review and Getting Endorsements |
Book Marketing |
Do a peer review and ask for testimonials long before your book is even finished |
| Promote Your Book |
by Susan C. Daffron |
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| Use a "Memory Hook" or "Book Hook" to Be Unforgettable |
Book Marketing |
Add some spark to your marketing message to make your book stand out from the crowd |
| Promote Your Book |
by Susan C. Daffron |
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| How to Write Copy for Your Book Website |
Book Web Sites |
A few tips for writing copy about your book, whether you plan to use it online or offline |
| Promote Your Book |
by Susan C. Daffron |
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| Lookin' for Love in All the Wrong Places? |
Book Marketing |
Not all marketing techniques are a good idea. Avoid bad online neighborhoods and loser partners that make you look bad |
| Promote Your Book |
by Susan C. Daffron |
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| Bottom Feeder or Hero? You Decide. |
Book Marketing |
Ethics are a matter of opinion; trust your intution and don't partner with people whose goals aren't in alignment with yours |
| Promote Your Book |
by Susan C. Daffron |
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| Embrace Truth in Marketing |
Book Marketing |
People don't like being manipulated; by telling the truth you stand out from all the online snake oil salesmen |
| Promote Your Book |
by Susan C. Daffron |
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| Enhance Your Book's Listing on Amazon |
Book Marketing |
Get your book listing correct on Amazon and take advantage of the extra tools Amazon offers |
| Promote Your Book |
by Susan C. Daffron |
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| Marketing is a Marathon, Not a Sprint |
Book Marketing |
The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently |
| Promote Your Book |
by Susan C. Daffron |
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| Ten No-Cost Ways to Promote Your Book Today |
Book Marketing |
Ten simple book marketing activities that cost nothing, except some of your time. |
| Promote Your Book |
by Susan C. Daffron |
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| Use Effective Marketing Copy to Describe Your Book |
Book Marketing |
Effective copywriting is an often-overlooked aspect of marketing a book, particularly online. |
| Promote Your Book |
by Susan C. Daffron |
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| Your Book Deserves to be Marketed; Don't Let It Down! |
Book Marketing |
Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books? |
| Promote Your Book |
by James H. Byrd |
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| Create a Video Book Trailer |
Book Marketing |
Use the power of video to create an advertisement for your book. |
| Promote Your Book |
by Susan C. Daffron |
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| Practice a Presentation Even When You Can't Practice |
Book Marketing |
A few tips for practicing your presentation even when you are busy and on the road |
| Promote Your Book |
by Susan C. Daffron |
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| 7 Cures for Printing Headaches |
Graphics and Printing |
How to keep your next print job from turning into a nightmare |
| Print Publishing |
by Susan C. Daffron |
|
| Keep Readers Awake: Tips for More Interesting Newsletters |
Layout and Design |
Don't let your newsletter turn into a snooze-letter. |
| Print Publishing |
by Susan C. Daffron |
|
| How to Approach a Newsletter Project |
Layout and Design |
What to do when the boss says you are in charge of the newsletter now. |
| Print Publishing |
by Susan C. Daffron |
|
| Use Word to Create Promotional Bookmarks for your Books |
Layout and Design |
Produce your own promotional bookmarks using just your own printer and Word |
| Print Publishing |
by Susan C. Daffron |
|
| Improve the Readability of Your Newsletter |
Layout and Design |
Design techniques that make your newsletter easier to read. |
| Print Publishing |
by Susan C. Daffron |
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