by Topic

Book Publishing

Interview with Kelly Epperson, aka the Joy Fairy about the impact her books have had on her life and career

by Susan C. Daffron

You can't do everything, but you need to figure out what you are going to do next

by Susan C. Daffron

Being a book author sets you apart and positions you as an authority in your field. Anyone can set up a blog, but not many people go to the effort of getting published

by Susan C. Daffron

Vacations take you completely away from your business so you can clear your mind and restore your creativity

by Susan C. Daffron

Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company

by Susan C. Daffron

If you're a freelancer, having another source of income can be a great way to level out your cash flow

by Susan C. Daffron

When you have down moments, try these five things to take care of yourself (and your business)

by Susan C. Daffron

When you focus intently on what you really want (such as to be a book author), the results can be huge

by Susan C. Daffron

The next time you are feeling a little lost in your business, consider reconnecting with the core reasons WHY you started the business in the first place

by Susan C. Daffron

It's vital to pay attention to the regular ongoing expenses you need to pay to run your business

by Susan C. Daffron

The real reasons publishers reject books and quality misconceptions about self-publishing vs. traditional publishing

by Susan C. Daffron

Whether you want to travel or be a book author, how can you be "too busy" to follow your dream?

by Susan C. Daffron

The next time you are feeling down about your business or your writing, ponder words of wisdom from Lloyd Dobler

by Susan C. Daffron

When a mastermind group works, it lifts people up and they separate, take action and report back

by Susan C. Daffron

If you really want to be a published author, at some point, you have to be a little nuts and take a few risks

by Susan C. Daffron

To be a book author, you have to choose to take on the project and make the commitment to actually write the book

by Susan C. Daffron

To make real money in publishing, you need to go beyond the book and create other products.

by Susan C. Daffron

Things you focus on tend to materialize in your life, so pay attention to what you're thinking

by Susan C. Daffron

Gary Barnes is a business coach, speaker, and the author of the book Into the Night, which has led to new clients and opportunities

by Susan C. Daffron

The author of FibroWHYalgia, Sue Ingebretson is our first profile of an entrepreneur who has used a book as leverage to greater business success

by Susan C. Daffron

Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don't like or aren't good at

by Susan C. Daffron

Interview with veteran author Patricia Fry about how writing her books have affected her business and her life.

by Susan C. Daffron

Sara Stein shows how being passionate about your book and your message can lead to new opportunities

by Susan C. Daffron

Once you write your first book, you'll discover many reasons why you should write more books.

by James H. Byrd

Publishing is an ideal home-based business, but you need to answer some key questions first

by Susan C. Daffron

It may sound overly simplistic, but doing something is better than doing nothing

by Susan C. Daffron

Technology is a tool, and like any tool, you need to learn how to use it

by Susan C. Daffron

Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals

by Susan C. Daffron

As a business owner, you need to keep track of marketing techniques you use that work and those that don't

by Susan C. Daffron

Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income

by James H. Byrd

Fear can stop you in your tracks, let go of it and share your creative works with the world

by Susan C. Daffron

Most people avoid writing a book because of one simple thing: fear

by Susan C. Daffron

Writing and publishing a book isn't as difficult as you might think. For most people, the really hard part is actually writing something.

by Susan C. Daffron

Do some research before you write; you don't want to go to the effort of writing a book that has no prayer of selling in the marketplace.

by Susan C. Daffron

Ask your clients, peers, commenters, and friends what their biggest struggles are and you might be surprised at the answers you receive.

by Susan C. Daffron

Picking up a project that you have set aside is more difficult than it may seem; you need to face your fears and start again

by Susan C. Daffron

The right topic for your book ends up being like the old Goldilocks fairly tale. The concepts that work for a book are not too small and not too large. They are just right.

by Susan C. Daffron

The way you organize the material for your book has an impact on whether or not you effectively communicate your message to your readers

by Susan C. Daffron

An outline is like a roadmap for your book and can help keep you from getting "stalled out" on the project

by Susan C. Daffron

The title is like a headline for your book, so you should take the time to craft it carefully

by Susan C. Daffron

Consider your return on investment before you begin a book-writing project

by James H. Byrd

Use these tips to find enough content to get a great head start on your book project

by James H. Byrd

Procrastination is the enemy of writers and probably the reason most books never see the light of day

by Susan C. Daffron

Business owners often wonder how they can actually write and publish a book while operating a business

by Susan C. Daffron

When it comes to book publishing, it's time to get real about what fast and easy really mean

by Susan C. Daffron

Having too much book content can be overwhelming; take steps to winnow it down

by Susan C. Daffron

Life events can disrupt working and writing. How can you write when you can barely even think?

by Susan C. Daffron

By taking the time to educate yourself about the publishing business, you can make intelligent decisions and avoid expensive mistakes

by Susan C. Daffron

If you are having one of those days where you don't want to write, try out these 5 tips to meet your deadline

by Susan C. Daffron

A book is a lot of work; you should write about something you care about a lot

by Susan C. Daffron

The reason most people don't finish their book projects is not lack of desire; it's lack of planning

by Susan C. Daffron

If you haven't written your book yet, stop wondering how; figure out what motivates you and just do it

by Susan C. Daffron

Excuses for not writing often relate to one of two problems: priorities or perfectionism

by Susan C. Daffron

When it comes to writing a book, often people simply can't figure out how to get started, so here are hints for making your book a reality

by Susan C. Daffron

When you're writing your book, great ideas happen all the time; the trick is to capture them.

by James H. Byrd

What people say often has little resemblance to the actions they actually take.

by Susan C. Daffron

Creating a book proposal forces you to think about the book before you actually write the book

by Susan C. Daffron

Understand what's involved and what you need to provide the designer to get a book cover created

by Susan C. Daffron

Pretend the book already exists and start writing some marketing copy as if the book were being released today.

by Susan C. Daffron

Include time in your publishing schedule to create an index for your book.

by Susan C. Daffron

Self-publishers need to understand the acronyms and terms related to book barcodes

by Susan C. Daffron

Although it's confusing, understanding how discounts work is big part of the money matters in publishing

by Susan C. Daffron

When you lay out your book, the physical size is one of the first decisions you need to make

by Susan C. Daffron

The steps you need to take to self publish a book are really quite simple

by Susan C. Daffron

Converting your print book to an ebook takes effort, but which ebook formats are worth the time?

by James H. Byrd

Just because you can put 37 fonts into your book layout doesn't mean you should.

by Susan C. Daffron

Publishing on the cheap isn't impossible, but you do have to be creative

by Susan C. Daffron

It appears that Amazon is no longer virtually stocking Lightning Source titles. Readers and small publishers like me are the losers.

by Susan C. Daffron

Spammy Kindle books hit Amazon.com; it's time to clean up this content spam disaster

by Susan C. Daffron

Because ISBNs cost money, you won't end up with the Kindle spam situation we have now, where some slimy spammer uploads 20 copies of the same book to do price testing

by Susan C. Daffron

Are you better off traditionally-publishing your book, or self-publishing it? This question vexes a lot of authors lately, and they aren't finding a clear answer.

by James H. Byrd

Go green and avoid the archaic traditional publishing model with its wasteful bookstore returns and remainders

by Susan C. Daffron

Along with the ISBN (International Standard Book Number) that is used to identify a book, you'll encounter other acronyms like CIP and LCCN

by Susan C. Daffron

An ISBN or International Standard Book Number is one of the most important numbers you will encounter in book publishing

by Susan C. Daffron

You need to understand the various types of editing before you go searching for an editor

by Susan C. Daffron

Even if you will only be selling your book online, your book cover design needs to make a great impression

by Susan C. Daffron

When you sign up with a "self-publishing company" you probably are not really self-publishing and you may end up regretting it

by Susan C. Daffron

As a self-publisher, you should learn a few conventions before you lay out your book

by Susan C. Daffron

Virtually all "POD publishers" use the same printer so their books can be ordered by bookstores and available on Amazon

by Susan C. Daffron

The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher

by Susan C. Daffron

At our tiny publishing company, we have established a book publishing workflow that works for us mostly because of one core concept: our book text is separate from the formatting and styles are used consistently

by Susan C. Daffron

Take your level of computer savvy, patience, graphic design skills, and willingness to learn new software into account before you tackle doing your own book layout with a program like InDesign

by Susan C. Daffron

Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books.

by James H. Byrd

If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source

by Susan C. Daffron

Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications

by Susan C. Daffron

A few ideas for getting excess books out of your garage and turning them into money in the bank

by Susan C. Daffron

The back cover is an important marketing tool, so you want to choose every word wisely.

by Susan C. Daffron

Print on demand is a printing technology ; it isn't the same thing as a vanity press

by Susan C. Daffron

A few tips for writing copy about your book, whether you plan to use it online or offline

by Susan C. Daffron

Ten simple book marketing activities that cost nothing, except some of your time.

by Susan C. Daffron

The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently

by Susan C. Daffron

When you look at your options for marketing your book, be sure to take your own personality and lifestyle choices into account.

by Susan C. Daffron

Get your book listing correct on Amazon and take advantage of the extra tools Amazon offers

by Susan C. Daffron

Effective copywriting is an often-overlooked aspect of marketing a book, particularly online.

by Susan C. Daffron

Learn what is involved in doing an online book or product launch

by Susan C. Daffron

Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books?

by James H. Byrd

Getting media coverage often requires more than just a press release

by Susan C. Daffron

An online press kit is a good way to offer information about your book and your expertise

by Susan C. Daffron

Do a peer review and ask for testimonials long before your book is even finished

by Susan C. Daffron

If you ever want anyone to read your book, you need to get out there and market it

by Susan C. Daffron

Two simple (and free) things you can do to market your book online right now

by Susan C. Daffron

To market a book online, the first thing you must have is a Web site

by Susan C. Daffron

Once you have gone through the effort to develop enough knowledge and expertise to actually write a book, think about how you can reuse it

by Susan C. Daffron

Use the power of video to create an advertisement for your book.

by Susan C. Daffron

After your book is done and out in the world, use your Web site to promote it.

by Susan C. Daffron

Platform is a word you often see tossed around in book marketing circles, but you almost never see an explanation of what it is

by Susan C. Daffron

Ethics are a matter of opinion; trust your intution and don't partner with people whose goals aren't in alignment with yours

by Susan C. Daffron

If you can think of other items you can bundle with your book, you can dramatically increase your profits

by Susan C. Daffron

Internet Marketing

When you are educating yourself about the realities of publishing your own book, consider also learning more about business itself

by Susan C. Daffron

A few tips for making sure your business thrives, even when the economy does not

by Susan C. Daffron

Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income

by James H. Byrd

Think about those things that make you feel bad and just let them go. You'll be glad you did.

by Susan C. Daffron

Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company

by Susan C. Daffron

As a publisher, trying to do everything yourself can become overwhelming and time-consuming

by Susan C. Daffron

It's vital to pay attention to the regular ongoing expenses you need to pay to run your business

by Susan C. Daffron

As a business owner, you need to keep track of marketing techniques you use that work and those that don't

by Susan C. Daffron

The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn't.

by Susan C. Daffron

It may sound overly simplistic, but doing something is better than doing nothing

by Susan C. Daffron

Once you write your first book, you'll discover many reasons why you should write more books.

by James H. Byrd

When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way

by Susan C. Daffron

When you focus in on one group's particular problems, your Web site and products will resonate with the people in that marketplace.

by Susan C. Daffron

Market research doesn't have to be complicated; it often involves getting information about what your customers want (and don't want) to buy

by Susan C. Daffron

As a writer, it's a good idea to understand what rights you are giving away and which ones you are retaining.

by Susan C. Daffron

Ebooks make sense for certain markets, but if you think you're going to become a millionaire by publishing an ebook, think again

by Susan C. Daffron

After your book is done and out in the world, use your Web site to promote it.

by Susan C. Daffron

An online press kit is a good way to offer information about your book and your expertise

by Susan C. Daffron

Getting media coverage often requires more than just a press release

by Susan C. Daffron

Use the power of video to create an advertisement for your book.

by Susan C. Daffron

Not all marketing techniques are a good idea. Avoid bad online neighborhoods and loser partners that make you look bad

by Susan C. Daffron

Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books?

by James H. Byrd

Effective copywriting is an often-overlooked aspect of marketing a book, particularly online.

by Susan C. Daffron

Learn what is involved in doing an online book or product launch

by Susan C. Daffron

Use a blog for its strengths; it should be an adjunct to a standard business Web site, not a substitute for one

by James H. Byrd

If you can think of other items you can bundle with your book, you can dramatically increase your profits

by Susan C. Daffron

Platform is a word you often see tossed around in book marketing circles, but you almost never see an explanation of what it is

by Susan C. Daffron

When you look at your options for marketing your book, be sure to take your own personality and lifestyle choices into account.

by Susan C. Daffron

A few tips for practicing your presentation even when you are busy and on the road

by Susan C. Daffron

People don't like being manipulated; by telling the truth you stand out from all the online snake oil salesmen

by Susan C. Daffron

A few tips for writing copy about your book, whether you plan to use it online or offline

by Susan C. Daffron

The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently

by Susan C. Daffron

Ten simple book marketing activities that cost nothing, except some of your time.

by Susan C. Daffron

Ethics are a matter of opinion; trust your intution and don't partner with people whose goals aren't in alignment with yours

by Susan C. Daffron

Add some spark to your marketing message to make your book stand out from the crowd

by Susan C. Daffron

If you ever want anyone to read your book, you need to get out there and market it

by Susan C. Daffron

Learn how to use audio to promote your book or to create companion products that complement your book

by Susan C. Daffron

Two simple (and free) things you can do to market your book online right now

by Susan C. Daffron

To market a book online, the first thing you must have is a Web site

by Susan C. Daffron

The next time you are feeling intimidated at the prospect of copywriting, try "walking a mile" in your customer's shoes

by Susan C. Daffron

Help your customers feel comfortable buying from you.

by James H. Byrd

Many factors can influence the effectiveness of your email campaign, so you need to test different approaches

by James H. Byrd

The ins and outs of search engines.

by James H. Byrd

Learn how Web site ad rotators work.

by James H. Byrd

How to create a simple Web form to collect visitor information

by James H. Byrd

Create a usable navigation scheme for your Web site.

by James H. Byrd

Use personalization to give your customers a superior shopping experience

by James H. Byrd

Know what you want to do with your Web site before you do it.

by James H. Byrd

Subdomains let you leverage the recognition of your domain name for new Web sites and services.

by James H. Byrd

Choosing a Web host is an important decision.

by James H. Byrd

Use personal information about your customers wisely and responsibly.

by James H. Byrd

Giving away a freebie and emailing isn't enough; you need to consider your reader's mindset before you press send

by Susan C. Daffron

Often forgotten amid the "cool new idea" of blogging is the reality that starting a blog means you'll have to write something.

by Susan C. Daffron

Why with the "affiliate tax" (aka the "Amazon tax," "affiliate nexus tax," or "Internet Sales Tax") that states are trying to levy, having your own affiliate program can turn into a nightmare

by Susan C. Daffron

With a few changes, your Web site can start working for your business instead of against it

by Susan C. Daffron

Whether you are business owner or consumer, it is never okay to send credit card information via email

by Susan C. Daffron

What a domain name is and how to get one.

by James H. Byrd

Inspire customer confidence by letting them know who you are.

by James H. Byrd

Use Web site statistics to understand how people use your site.

by James H. Byrd

Affiliate programs, e-zines, advertising, and other ways to promote your site.

by James H. Byrd

Find ways to keep your site interesting or your visitors will go away..

by James H. Byrd

You hear about blogs all the time, but what are they?

by Susan C. Daffron

Give your customers incentives to buy and to keep buying.

by James H. Byrd

Everyone talks about autoresponders; find out what they can do for your business

by Susan C. Daffron

Before you pick up the phone to call a Web designer, think about what you want your Web site to do for you and why

by Susan C. Daffron

Domain names and hosting are two completely separate products, so it helps to understand the relationship between domain names and hosting.

by Susan C. Daffron

Coming up with good Web content is easy if you keep your customer and the search engines in mind

by Susan C. Daffron

When it comes to technology, don't be swayed by hype; figure out what's right for your business

by Susan C. Daffron

Add tools to your site that engage your visitors

by James H. Byrd

Self Publishing

Gary Barnes is a business coach, speaker, and the author of the book Into the Night, which has led to new clients and opportunities

by Susan C. Daffron

Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals

by Susan C. Daffron

The next time you are feeling down about your business or your writing, ponder words of wisdom from Lloyd Dobler

by Susan C. Daffron

If you're a freelancer, having another source of income can be a great way to level out your cash flow

by Susan C. Daffron

As a publisher, trying to do everything yourself can become overwhelming and time-consuming

by Susan C. Daffron

When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way

by Susan C. Daffron

Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income

by James H. Byrd

Once you write your first book, you'll discover many reasons why you should write more books.

by James H. Byrd

It's vital to pay attention to the regular ongoing expenses you need to pay to run your business

by Susan C. Daffron

As a business owner, you need to keep track of marketing techniques you use that work and those that don't

by Susan C. Daffron

The real reasons publishers reject books and quality misconceptions about self-publishing vs. traditional publishing

by Susan C. Daffron

Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company

by Susan C. Daffron

You can't do everything, but you need to figure out what you are going to do next

by Susan C. Daffron

After you've done the scary thing once, you gain the confidence to do it again

by Susan C. Daffron

To be a book author, you have to choose to take on the project and make the commitment to actually write the book

by Susan C. Daffron

Vacations take you completely away from your business so you can clear your mind and restore your creativity

by Susan C. Daffron

Fear can stop you in your tracks, let go of it and share your creative works with the world

by Susan C. Daffron

Interview with Kelly Epperson, aka the Joy Fairy about the impact her books have had on her life and career

by Susan C. Daffron

The author of FibroWHYalgia, Sue Ingebretson is our first profile of an entrepreneur who has used a book as leverage to greater business success

by Susan C. Daffron

Sara Stein shows how being passionate about your book and your message can lead to new opportunities

by Susan C. Daffron

Interview with veteran author Patricia Fry about how writing her books have affected her business and her life.

by Susan C. Daffron

It may sound overly simplistic, but doing something is better than doing nothing

by Susan C. Daffron

Technology is a tool, and like any tool, you need to learn how to use it

by Susan C. Daffron

Publishing is an ideal home-based business, but you need to answer some key questions first

by Susan C. Daffron

Things you focus on tend to materialize in your life, so pay attention to what you're thinking

by Susan C. Daffron

A book is a lot of work; you should write about something you care about a lot

by Susan C. Daffron

Use the writing time you already spend on blog posts or articles to produce the content you need for your book

by James H. Byrd

Understanding who will read your book is the key to figuring out what makes it unique

by Susan C. Daffron

Having too much book content can be overwhelming; take steps to winnow it down

by Susan C. Daffron

When it comes to writing a book, often people simply can't figure out how to get started, so here are hints for making your book a reality

by Susan C. Daffron

If you haven't written your book yet, stop wondering how; figure out what motivates you and just do it

by Susan C. Daffron

By taking the time to educate yourself about the publishing business, you can make intelligent decisions and avoid expensive mistakes

by Susan C. Daffron

When it comes to book publishing, it's time to get real about what fast and easy really mean

by Susan C. Daffron

The way you organize the material for your book has an impact on whether or not you effectively communicate your message to your readers

by Susan C. Daffron

What people say often has little resemblance to the actions they actually take.

by Susan C. Daffron

Life events can disrupt working and writing. How can you write when you can barely even think?

by Susan C. Daffron

When you are trying to figure out what to write, don't worry about what you "should" do.

by Susan C. Daffron

Although it's confusing, understanding how discounts work is big part of the money matters in publishing

by Susan C. Daffron

Self-publishers need to understand the acronyms and terms related to book barcodes

by Susan C. Daffron

When you sign up with a "self-publishing company" you probably are not really self-publishing and you may end up regretting it

by Susan C. Daffron

At our tiny publishing company, we have established a book publishing workflow that works for us mostly because of one core concept: our book text is separate from the formatting and styles are used consistently

by Susan C. Daffron

Understand what's involved and what you need to provide the designer to get a book cover created

by Susan C. Daffron

Take your level of computer savvy, patience, graphic design skills, and willingness to learn new software into account before you tackle doing your own book layout with a program like InDesign

by Susan C. Daffron

The steps you need to take to self publish a book are really quite simple

by Susan C. Daffron

A few ideas for getting excess books out of your garage and turning them into money in the bank

by Susan C. Daffron

Converting your print book to an ebook takes effort, but which ebook formats are worth the time?

by James H. Byrd

Creating a book proposal forces you to think about the book before you actually write the book

by Susan C. Daffron

Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books.

by James H. Byrd

The most affordable way to get your book printed is to use one of the many companies online that print books on demand (when books are ordered)

by Susan C. Daffron

Include time in your publishing schedule to create an index for your book.

by Susan C. Daffron

Ebooks make sense for certain markets, but if you think you're going to become a millionaire by publishing an ebook, think again

by Susan C. Daffron

When you lay out your book, the physical size is one of the first decisions you need to make

by Susan C. Daffron

The back cover is an important marketing tool, so you want to choose every word wisely.

by Susan C. Daffron

The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher

by Susan C. Daffron

Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications

by Susan C. Daffron

Are you better off traditionally-publishing your book, or self-publishing it? This question vexes a lot of authors lately, and they aren't finding a clear answer.

by James H. Byrd

If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source

by Susan C. Daffron

A book packager or book producer helps a publishing company with the mechanics of putting together a book

by Susan C. Daffron

It appears that Amazon is no longer virtually stocking Lightning Source titles. Readers and small publishers like me are the losers.

by Susan C. Daffron

Spammy Kindle books hit Amazon.com; it's time to clean up this content spam disaster

by Susan C. Daffron

Because ISBNs cost money, you won't end up with the Kindle spam situation we have now, where some slimy spammer uploads 20 copies of the same book to do price testing

by Susan C. Daffron

Just because you can put 37 fonts into your book layout doesn't mean you should.

by Susan C. Daffron

Publishing on the cheap isn't impossible, but you do have to be creative

by Susan C. Daffron

Effective copywriting is an often-overlooked aspect of marketing a book, particularly online.

by Susan C. Daffron

Ten simple book marketing activities that cost nothing, except some of your time.

by Susan C. Daffron

Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books?

by James H. Byrd

Do a peer review and ask for testimonials long before your book is even finished

by Susan C. Daffron

When you look at your options for marketing your book, be sure to take your own personality and lifestyle choices into account.

by Susan C. Daffron

Ethics are a matter of opinion; trust your intution and don't partner with people whose goals aren't in alignment with yours

by Susan C. Daffron

Platform is a word you often see tossed around in book marketing circles, but you almost never see an explanation of what it is

by Susan C. Daffron

Learn what is involved in doing an online book or product launch

by Susan C. Daffron