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Book Publishing |
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| Getting Past Fear to Let Your Creativity Shine |
Mindsets |
Fear can stop you in your tracks, let go of it and share your creative works with the world |
| Publishize Your Business |
by Susan C. Daffron |
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| Choose to Become a Book Author |
Mindsets |
To be a book author, you have to choose to take on the project and make the commitment to actually write the book |
| Publishize Your Business |
by Susan C. Daffron |
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| Kelly Epperson: Books Offer Instant Credibility for the Joy Fairy |
Publishing Entrepreneurs |
Interview with Kelly Epperson, aka the Joy Fairy about the impact her books have had on her life and career |
| Publishize Your Business |
by Susan C. Daffron |
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| Think About What You Think |
Mindsets |
Things you focus on tend to materialize in your life, so pay attention to what you're thinking |
| Publishize Your Business |
by Susan C. Daffron |
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| Keys to Success: #1 Do Something |
The Publishing Business |
It may sound overly simplistic, but doing something is better than doing nothing |
| Publishize Your Business |
by Susan C. Daffron |
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| Keys to Success #3: Don't Fear Technology |
The Publishing Business |
Technology is a tool, and like any tool, you need to learn how to use it |
| Publishize Your Business |
by Susan C. Daffron |
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| Keys to Success #4: Spend Wisely |
The Publishing Business |
Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals |
| Publishize Your Business |
by Susan C. Daffron |
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| Lift and Separate: Why Support Matters |
The Publishing Business |
When a mastermind group works, it lifts people up and they separate, take action and report back |
| Publishize Your Business |
by Susan C. Daffron |
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| Entrepreneurial Authoring: Write a Book to Boost Your Credibility |
Why Publish? |
Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income |
| Publishize Your Business |
by James H. Byrd |
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| How to Figure Out What's Next (or "Help, I Have Too Many Projects!") |
The Publishing Business |
You can't do everything, but you need to figure out what you are going to do next |
| Publishize Your Business |
by Susan C. Daffron |
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| Dare to Be Great in Writing and Business |
Inspiration |
The next time you are feeling down about your business or your writing, ponder words of wisdom from Lloyd Dobler |
| Publishize Your Business |
by Susan C. Daffron |
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| Overhead is Death |
The Publishing Business |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
| Publishize Your Business |
by Susan C. Daffron |
|
| Why Don't People Do The Things They Say They Want to Do? |
Musings |
Whether you want to travel or be a book author, how can you be "too busy" to follow your dream? |
| Publishize Your Business |
by Susan C. Daffron |
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| How to Set Up a Home Publishing Business |
Why Publish? |
Publishing is an ideal home-based business, but you need to answer some key questions first |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #8: Take Vacations |
The Publishing Business |
Vacations take you completely away from your business so you can clear your mind and restore your creativity |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #9: Be Yourself |
The Publishing Business |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
| Publishize Your Business |
by Susan C. Daffron |
|
| Five Ways to Beat the Bummed Out Blues |
Inspiration |
When you have down moments, try these five things to take care of yourself (and your business) |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #5 Ditch What Isn't Working |
The Publishing Business |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
| Publishize Your Business |
by Susan C. Daffron |
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| Make a Side Income Publishing Books |
Why Publish? |
If you're a freelancer, having another source of income can be a great way to level out your cash flow |
| Publishize Your Business |
by Susan C. Daffron |
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| When Is Book Writing Like Barn Raising? |
Mindsets |
If you really want to be a published author, at some point, you have to be a little nuts and take a few risks |
| Publishize Your Business |
by Susan C. Daffron |
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| Why Your First Book Won't Be Your Last |
The Publishing Business |
Once you write your first book, you'll discover many reasons why you should write more books. |
| Publishize Your Business |
by James H. Byrd |
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| Use a Book to Book Your Credibility and Attract New (and Better) Clients |
Why Publish? |
Being a book author sets you apart and positions you as an authority in your field. Anyone can set up a blog, but not many people go to the effort of getting published |
| Publishize Your Business |
by Susan C. Daffron |
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| Which Tasks Should Self-Publishers Outsource? |
The Publishing Business |
Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don't like or aren't good at |
| Publishize Your Business |
by Susan C. Daffron |
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| Patricia Fry: Writing Results in Books and More Business |
Publishing Entrepreneurs |
Interview with veteran author Patricia Fry about how writing her books have affected her business and her life. |
| Publishize Your Business |
by Susan C. Daffron |
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| Do It Now! Nine Ways to Move Forward on Your Book |
Mindsets |
When you focus intently on what you really want (such as to be a book author), the results can be huge |
| Publishize Your Business |
by Susan C. Daffron |
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| Susan E. Ingebretson: Book Leads to New Opportunities |
Publishing Entrepreneurs |
The author of FibroWHYalgia, Sue Ingebretson is our first profile of an entrepreneur who has used a book as leverage to greater business success |
| Publishize Your Business |
by Susan C. Daffron |
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| Publish Products Related to Your Book |
The Publishing Business |
To make real money in publishing, you need to go beyond the book and create other products. |
| Publishize Your Business |
by Susan C. Daffron |
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| Why Do You Do What You Do? |
Mindsets |
The next time you are feeling a little lost in your business, consider reconnecting with the core reasons WHY you started the business in the first place |
| Publishize Your Business |
by Susan C. Daffron |
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| Rejection, Quality, and Book Publishing Misconceptions |
The Publishing Business |
The real reasons publishers reject books and quality misconceptions about self-publishing vs. traditional publishing |
| Publishize Your Business |
by Susan C. Daffron |
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| Gary Barnes: Book Acts Like a Magnet to New Clients |
Publishing Entrepreneurs |
Gary Barnes is a business coach, speaker, and the author of the book Into the Night, which has led to new clients and opportunities |
| Publishize Your Business |
by Susan C. Daffron |
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| Sara Stein, MD: Book Leads to PR and New Clinic |
Publishing Entrepreneurs |
Sara Stein shows how being passionate about your book and your message can lead to new opportunities |
| Publishize Your Business |
by Susan C. Daffron |
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| Write a Book the Fast and Easy Way |
Motivation |
When it comes to book publishing, it's time to get real about what fast and easy really mean |
| Write Your Book |
by Susan C. Daffron |
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| Why Being Passionate About Your Book Matters |
Getting Started |
A book is a lot of work; you should write about something you care about a lot |
| Write Your Book |
by Susan C. Daffron |
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| Moods are for Cattle, Not Writing |
Motivation |
Excuses for not writing often relate to one of two problems: priorities or perfectionism |
| Write Your Book |
by Susan C. Daffron |
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| Know Thy Book's Competition by Doing Your Research |
Choosing Topics |
Do some research before you write; you don't want to go to the effort of writing a book that has no prayer of selling in the marketplace. |
| Write Your Book |
by Susan C. Daffron |
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| Brainstorm and Organize Your Book Ideas |
Choosing Topics |
The right topic for your book ends up being like the old Goldilocks fairly tale. The concepts that work for a book are not too small and not too large. They are just right. |
| Write Your Book |
by Susan C. Daffron |
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| Go from Writer to Published Book Author |
Getting Started |
Writing and publishing a book isn't as difficult as you might think. For most people, the really hard part is actually writing something. |
| Write Your Book |
by Susan C. Daffron |
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| How Do I Get Started on My Book? |
Getting Started |
When it comes to writing a book, often people simply can't figure out how to get started, so here are hints for making your book a reality |
| Write Your Book |
by Susan C. Daffron |
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| Write a Book Without Fear, Pain, or Angst |
Writing |
Most people avoid writing a book because of one simple thing: fear |
| Write Your Book |
by Susan C. Daffron |
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| How to Write When Life Gets in the Way |
Writing |
Life events can disrupt working and writing. How can you write when you can barely even think? |
| Write Your Book |
by Susan C. Daffron |
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| Talk Versus Action: Why Isn't Your Book Done? |
Motivation |
What people say often has little resemblance to the actions they actually take. |
| Write Your Book |
by Susan C. Daffron |
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| How to Return to a Book That Has Been Shelved |
Writing |
Picking up a project that you have set aside is more difficult than it may seem; you need to face your fears and start again |
| Write Your Book |
by Susan C. Daffron |
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| Find a Problem Your Book Can Solve |
Choosing Topics |
Ask your clients, peers, commenters, and friends what their biggest struggles are and you might be surprised at the answers you receive. |
| Write Your Book |
by Susan C. Daffron |
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| What to Do When You Have Too Much Material for Your Book |
Writing |
Having too much book content can be overwhelming; take steps to winnow it down |
| Write Your Book |
by Susan C. Daffron |
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| Why Most People Fail to Finish Book Projects |
Motivation |
The reason most people don't finish their book projects is not lack of desire; it's lack of planning |
| Write Your Book |
by Susan C. Daffron |
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| 5 Easy Ways to Jump Start Your Writing |
Motivation |
If you are having one of those days where you don't want to write, try out these 5 tips to meet your deadline |
| Write Your Book |
by Susan C. Daffron |
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| How to Beat Killer Procrastination |
Motivation |
Procrastination is the enemy of writers and probably the reason most books never see the light of day |
| Write Your Book |
by Susan C. Daffron |
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| How Can I Write a Book and Run My Business at the Same Time? |
Motivation |
Business owners often wonder how they can actually write and publish a book while operating a business |
| Write Your Book |
by Susan C. Daffron |
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| Jump Start Your Book with Content You Already Have |
Choosing Topics |
Use these tips to find enough content to get a great head start on your book project |
| Write Your Book |
by James H. Byrd |
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| Write the Right Book |
Choosing Topics |
Consider your return on investment before you begin a book-writing project |
| Write Your Book |
by James H. Byrd |
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| If You Don't Write It Down, It's Gone |
Getting Started |
When you're writing your book, great ideas happen all the time; the trick is to capture them. |
| Write Your Book |
by James H. Byrd |
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| How to Organize The Ideas in Your Book |
Writing |
The way you organize the material for your book has an impact on whether or not you effectively communicate your message to your readers |
| Write Your Book |
by Susan C. Daffron |
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| So You Want to be an Author? Learn About Publishing First. |
Getting Started |
By taking the time to educate yourself about the publishing business, you can make intelligent decisions and avoid expensive mistakes |
| Write Your Book |
by Susan C. Daffron |
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| Stop Wondering How to Write a Book |
Getting Started |
If you haven't written your book yet, stop wondering how; figure out what motivates you and just do it |
| Write Your Book |
by Susan C. Daffron |
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| How to Create an Outline for Your Non-fiction Book |
Writing |
An outline is like a roadmap for your book and can help keep you from getting "stalled out" on the project |
| Write Your Book |
by Susan C. Daffron |
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| How to Come Up with a Great Title for Your Non-Fiction Book |
Getting Started |
The title is like a headline for your book, so you should take the time to craft it carefully |
| Write Your Book |
by Susan C. Daffron |
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| Content Spam Hits the Kindle: Is Amazon KDP Turning Into the New ClickBank? |
Ebooks |
Spammy Kindle books hit Amazon.com; it's time to clean up this content spam disaster |
| Publish Your Book |
by Susan C. Daffron |
|
| When Big Companies Fight, Small Companies Lose (or Why I Had to Sign Up with CreateSpace) |
Print-on-Demand |
It appears that Amazon is no longer virtually stocking Lightning Source titles. Readers and small publishers like me are the losers. |
| Publish Your Book |
by Susan C. Daffron |
|
| What is an ISBN and Why Do I Need One for My Book? |
Self-Publishing |
An ISBN or International Standard Book Number is one of the most important numbers you will encounter in book publishing |
| Publish Your Book |
by Susan C. Daffron |
|
| The Confusion Surrounding Print on Demand |
Print-on-Demand |
Print on demand is a printing technology ; it isn't the same thing as a vanity press |
| Publish Your Book |
by Susan C. Daffron |
|
| What is a CIP and an LCCN? |
Self-Publishing |
Along with the ISBN (International Standard Book Number) that is used to identify a book, you'll encounter other acronyms like CIP and LCCN |
| Publish Your Book |
by Susan C. Daffron |
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| Everyone Really Does Judge a Book by Its Cover |
Book Design |
Even if you will only be selling your book online, your book cover design needs to make a great impression |
| Publish Your Book |
by Susan C. Daffron |
|
| A Few Good Reasons to Self-Publish Your Book |
Self-Publishing |
The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher |
| Publish Your Book |
by Susan C. Daffron |
|
| The Solution to Amazon's Kindle Spam Problem: Require ISBNs on Kindle Books |
Ebooks |
Because ISBNs cost money, you won't end up with the Kindle spam situation we have now, where some slimy spammer uploads 20 copies of the same book to do price testing |
| Publish Your Book |
by Susan C. Daffron |
|
| Get Specific with a Book Marketing Plan |
Self-Publishing |
Pretend the book already exists and start writing some marketing copy as if the book were being released today. |
| Publish Your Book |
by Susan C. Daffron |
|
| The Back Cover of Your Book is Important Too |
Book Design |
The back cover is an important marketing tool, so you want to choose every word wisely. |
| Publish Your Book |
by Susan C. Daffron |
|
| The Wonderful World of Print on Demand Book Distribution |
Print-on-Demand |
Virtually all "POD publishers" use the same printer so their books can be ordered by bookstores and available on Amazon |
| Publish Your Book |
by Susan C. Daffron |
|
| Anatomy of a Book Layout |
Book Design |
As a self-publisher, you should learn a few conventions before you lay out your book |
| Publish Your Book |
by Susan C. Daffron |
|
| How to Select the Right Editor for Your Book Project |
Self-Publishing |
You need to understand the various types of editing before you go searching for an editor |
| Publish Your Book |
by Susan C. Daffron |
|
| How Hard Is It to Lay Out Your Book with InDesign? |
Book Design |
Take your level of computer savvy, patience, graphic design skills, and willingness to learn new software into account before you tackle doing your own book layout with a program like InDesign |
| Publish Your Book |
by Susan C. Daffron |
|
| Seven Steps to Self Publish Your Book |
Self-Publishing |
The steps you need to take to self publish a book are really quite simple |
| Publish Your Book |
by Susan C. Daffron |
|
| Why Self-Publishers Should Write a Book Proposal |
Self-Publishing |
Creating a book proposal forces you to think about the book before you actually write the book |
| Publish Your Book |
by Susan C. Daffron |
|
| How to Work with a Book Cover Designer |
Book Design |
Understand what's involved and what you need to provide the designer to get a book cover created |
| Publish Your Book |
by Susan C. Daffron |
|
| The Ins and Outs of Book Barcodes |
Self-Publishing |
Self-publishers need to understand the acronyms and terms related to book barcodes |
| Publish Your Book |
by Susan C. Daffron |
|
| Self-Publishing on a Budget |
Self-Publishing |
Publishing on the cheap isn't impossible, but you do have to be creative |
| Publish Your Book |
by Susan C. Daffron |
|
| Selecting Fonts for Your Book Layout |
Book Design |
Just because you can put 37 fonts into your book layout doesn't mean you should. |
| Publish Your Book |
by Susan C. Daffron |
|
| Getting Set Up as a Publisher with Lightning Source |
Print-on-Demand |
If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source |
| Publish Your Book |
by Susan C. Daffron |
|
| Help, I Have Too Many Books! 5 Ways to Unload Excess Book Inventory |
Self-Publishing |
A few ideas for getting excess books out of your garage and turning them into money in the bank |
| Publish Your Book |
by Susan C. Daffron |
|
| Are You a Publishing Entrepreneur or Employee? |
Publishing Options |
Are you better off traditionally-publishing your book, or self-publishing it? This question vexes a lot of authors lately, and they aren't finding a clear answer. |
| Publish Your Book |
by James H. Byrd |
|
| Are You Really Self-Publishing or Not? |
Self-Publishing |
When you sign up with a "self-publishing company" you probably are not really self-publishing and you may end up regretting it |
| Publish Your Book |
by Susan C. Daffron |
|
| The Wacky World of Discounts |
Self-Publishing |
Although it's confusing, understanding how discounts work is big part of the money matters in publishing |
| Publish Your Book |
by Susan C. Daffron |
|
| Green Tightwad Publishing |
Publishing Options |
Go green and avoid the archaic traditional publishing model with its wasteful bookstore returns and remainders |
| Publish Your Book |
by Susan C. Daffron |
|
| Yes, Your Book Needs an Index |
Book Design |
Include time in your publishing schedule to create an index for your book. |
| Publish Your Book |
by Susan C. Daffron |
|
| Determine the Right Size for Your Book |
Book Design |
When you lay out your book, the physical size is one of the first decisions you need to make |
| Publish Your Book |
by Susan C. Daffron |
|
| Evaluating Your Print Options for Your Book Project |
Book Design |
Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications |
| Publish Your Book |
by Susan C. Daffron |
|
| Three Ways to Get Your Book Published |
Publishing Options |
Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books. |
| Publish Your Book |
by James H. Byrd |
|
| So Many Ebook Formats; So Little Time |
Ebooks |
Converting your print book to an ebook takes effort, but which ebook formats are worth the time? |
| Publish Your Book |
by James H. Byrd |
|
| Create a Workable Book/Ebook Publishing Workflow |
Self-Publishing |
At our tiny publishing company, we have established a book publishing workflow that works for us mostly because of one core concept: our book text is separate from the formatting and styles are used consistently |
| Publish Your Book |
by Susan C. Daffron |
|
| How to Set Up a Book Launch Campaign |
Book Marketing |
Learn what is involved in doing an online book or product launch |
| Promote Your Book |
by Susan C. Daffron |
|
| How to Write Copy for Your Book Website |
Book Web Sites |
A few tips for writing copy about your book, whether you plan to use it online or offline |
| Promote Your Book |
by Susan C. Daffron |
|
| Seventeen Ways You Can Increase Profits by Bundling Other Items with Your Books |
Book Marketing |
If you can think of other items you can bundle with your book, you can dramatically increase your profits |
| Promote Your Book |
by Susan C. Daffron |
|
| Bottom Feeder or Hero? You Decide. |
Book Marketing |
Ethics are a matter of opinion; trust your intution and don't partner with people whose goals aren't in alignment with yours |
| Promote Your Book |
by Susan C. Daffron |
|
| 10 Ways You Can Use a Web Site to Promote Your Book |
Book Web Sites |
After your book is done and out in the world, use your Web site to promote it. |
| Promote Your Book |
by Susan C. Daffron |
|
| Happy Hermits Are We |
Book Marketing |
When you look at your options for marketing your book, be sure to take your own personality and lifestyle choices into account. |
| Promote Your Book |
by Susan C. Daffron |
|
| Use Effective Marketing Copy to Describe Your Book |
Book Marketing |
Effective copywriting is an often-overlooked aspect of marketing a book, particularly online. |
| Promote Your Book |
by Susan C. Daffron |
|
| Ten No-Cost Ways to Promote Your Book Today |
Book Marketing |
Ten simple book marketing activities that cost nothing, except some of your time. |
| Promote Your Book |
by Susan C. Daffron |
|
| Your Book Deserves to be Marketed; Don't Let It Down! |
Book Marketing |
Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books? |
| Promote Your Book |
by James H. Byrd |
|
| Create a Video Book Trailer |
Book Marketing |
Use the power of video to create an advertisement for your book. |
| Promote Your Book |
by Susan C. Daffron |
|
| Enhance Your Book's Listing on Amazon |
Book Marketing |
Get your book listing correct on Amazon and take advantage of the extra tools Amazon offers |
| Promote Your Book |
by Susan C. Daffron |
|
| Go Beyond the Press Release to Get Publicity for Your Book |
Book Marketing |
Getting media coverage often requires more than just a press release |
| Promote Your Book |
by Susan C. Daffron |
|
| Create an Online Press Kit for Your Book |
Book Web Sites |
An online press kit is a good way to offer information about your book and your expertise |
| Promote Your Book |
by Susan C. Daffron |
|
| Peer Review and Getting Endorsements |
Book Marketing |
Do a peer review and ask for testimonials long before your book is even finished |
| Promote Your Book |
by Susan C. Daffron |
|
| Six Key Elements of a Book Web Site |
Book Web Sites |
To market a book online, the first thing you must have is a Web site |
| Promote Your Book |
by Susan C. Daffron |
|
| To Market Your Book, You Need to Get Out of the Bubble |
Book Marketing |
If you ever want anyone to read your book, you need to get out there and market it |
| Promote Your Book |
by Susan C. Daffron |
|
| Do a Blog Tour or Virtual Author Tour |
Book Marketing |
Unlike a traditional book signing, which is generally used to increase sales, a virtual blog tour is about increasing online "buzz" about your book |
| Promote Your Book |
by Susan C. Daffron |
|
| Use the Power of Links to Increase Book Sales |
Book Marketing |
Two simple (and free) things you can do to market your book online right now |
| Promote Your Book |
by Susan C. Daffron |
|
| Marketing is a Marathon, Not a Sprint |
Book Marketing |
The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently |
| Promote Your Book |
by Susan C. Daffron |
|
| Recycle Your Book into Multiple Products |
Book Marketing |
Once you have gone through the effort to develop enough knowledge and expertise to actually write a book, think about how you can reuse it |
| Promote Your Book |
by Susan C. Daffron |
|
|
Internet Marketing |
|
| Entrepreneurial Authoring: Write a Book to Boost Your Credibility |
Why Publish? |
Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income |
| Publishize Your Business |
by James H. Byrd |
|
| Tips for Thriving in Business During a Recession |
The Publishing Business |
A few tips for making sure your business thrives, even when the economy does not |
| Publishize Your Business |
by Susan C. Daffron |
|
| Why Your First Book Won't Be Your Last |
The Publishing Business |
Once you write your first book, you'll discover many reasons why you should write more books. |
| Publishize Your Business |
by James H. Byrd |
|
| Keys to Success: #1 Do Something |
The Publishing Business |
It may sound overly simplistic, but doing something is better than doing nothing |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #5 Ditch What Isn't Working |
The Publishing Business |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #9: Be Yourself |
The Publishing Business |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
| Publishize Your Business |
by Susan C. Daffron |
|
| Follow Your Own Path |
Inspiration |
When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way |
| Publishize Your Business |
by Susan C. Daffron |
|
| Overhead is Death |
The Publishing Business |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
| Publishize Your Business |
by Susan C. Daffron |
|
| Publishing and the Pursuit of Money |
Musings |
When you are educating yourself about the realities of publishing your own book, consider also learning more about business itself |
| Publishize Your Business |
by Susan C. Daffron |
|
| Letting Go and Going Your Own Way |
Musings |
Think about those things that make you feel bad and just let them go. You'll be glad you did. |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #6 Get Help When You Need It |
The Publishing Business |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
| Publishize Your Business |
by Susan C. Daffron |
|
| Cleaning the Closet Is Like Marketing Your Business |
The Publishing Business |
The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn't. |
| Publishize Your Business |
by Susan C. Daffron |
|
| Be Careful with Your Copyrights |
Writing |
As a writer, it's a good idea to understand what rights you are giving away and which ones you are retaining. |
| Write Your Book |
by Susan C. Daffron |
|
| Understanding Market Research |
Choosing Topics |
Market research doesn't have to be complicated; it often involves getting information about what your customers want (and don't want) to buy |
| Write Your Book |
by Susan C. Daffron |
|
| Finding and Understanding Your Target Market |
Choosing Topics |
When you focus in on one group's particular problems, your Web site and products will resonate with the people in that marketplace. |
| Write Your Book |
by Susan C. Daffron |
|
| The Rise and Fall of EBooks |
Ebooks |
Ebooks make sense for certain markets, but if you think you're going to become a millionaire by publishing an ebook, think again |
| Publish Your Book |
by Susan C. Daffron |
|
| Happy Hermits Are We |
Book Marketing |
When you look at your options for marketing your book, be sure to take your own personality and lifestyle choices into account. |
| Promote Your Book |
by Susan C. Daffron |
|
| Practice a Presentation Even When You Can't Practice |
Book Marketing |
A few tips for practicing your presentation even when you are busy and on the road |
| Promote Your Book |
by Susan C. Daffron |
|
| Create a Video Book Trailer |
Book Marketing |
Use the power of video to create an advertisement for your book. |
| Promote Your Book |
by Susan C. Daffron |
|
| Marketing is a Marathon, Not a Sprint |
Book Marketing |
The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently |
| Promote Your Book |
by Susan C. Daffron |
|
| Seventeen Ways You Can Increase Profits by Bundling Other Items with Your Books |
Book Marketing |
If you can think of other items you can bundle with your book, you can dramatically increase your profits |
| Promote Your Book |
by Susan C. Daffron |
|
| Bottom Feeder or Hero? You Decide. |
Book Marketing |
Ethics are a matter of opinion; trust your intution and don't partner with people whose goals aren't in alignment with yours |
| Promote Your Book |
by Susan C. Daffron |
|
| Use the Power of Links to Increase Book Sales |
Book Marketing |
Two simple (and free) things you can do to market your book online right now |
| Promote Your Book |
by Susan C. Daffron |
|
| Ten No-Cost Ways to Promote Your Book Today |
Book Marketing |
Ten simple book marketing activities that cost nothing, except some of your time. |
| Promote Your Book |
by Susan C. Daffron |
|
| Use a Blog to Support Your Main Web Site, Not Replace It |
Book Web Sites |
Use a blog for its strengths; it should be an adjunct to a standard business Web site, not a substitute for one |
| Promote Your Book |
by James H. Byrd |
|
| Use Effective Marketing Copy to Describe Your Book |
Book Marketing |
Effective copywriting is an often-overlooked aspect of marketing a book, particularly online. |
| Promote Your Book |
by Susan C. Daffron |
|
| Lookin' for Love in All the Wrong Places? |
Book Marketing |
Not all marketing techniques are a good idea. Avoid bad online neighborhoods and loser partners that make you look bad |
| Promote Your Book |
by Susan C. Daffron |
|
| 10 Ways You Can Use a Web Site to Promote Your Book |
Book Web Sites |
After your book is done and out in the world, use your Web site to promote it. |
| Promote Your Book |
by Susan C. Daffron |
|
| Use a "Memory Hook" or "Book Hook" to Be Unforgettable |
Book Marketing |
Add some spark to your marketing message to make your book stand out from the crowd |
| Promote Your Book |
by Susan C. Daffron |
|
| How to Write Copy for Your Book Website |
Book Web Sites |
A few tips for writing copy about your book, whether you plan to use it online or offline |
| Promote Your Book |
by Susan C. Daffron |
|
| Go Beyond the Press Release to Get Publicity for Your Book |
Book Marketing |
Getting media coverage often requires more than just a press release |
| Promote Your Book |
by Susan C. Daffron |
|
| How to Set Up a Book Launch Campaign |
Book Marketing |
Learn what is involved in doing an online book or product launch |
| Promote Your Book |
by Susan C. Daffron |
|
| Six Key Elements of a Book Web Site |
Book Web Sites |
To market a book online, the first thing you must have is a Web site |
| Promote Your Book |
by Susan C. Daffron |
|
| How to Record Audio Products |
Book Marketing |
Learn how to use audio to promote your book or to create companion products that complement your book |
| Promote Your Book |
by Susan C. Daffron |
|
| To Market Your Book, You Need to Get Out of the Bubble |
Book Marketing |
If you ever want anyone to read your book, you need to get out there and market it |
| Promote Your Book |
by Susan C. Daffron |
|
| Write Compelling Copy with Your Customer in Mind |
Book Marketing |
The next time you are feeling intimidated at the prospect of copywriting, try "walking a mile" in your customer's shoes |
| Promote Your Book |
by Susan C. Daffron |
|
| Embrace Truth in Marketing |
Book Marketing |
People don't like being manipulated; by telling the truth you stand out from all the online snake oil salesmen |
| Promote Your Book |
by Susan C. Daffron |
|
| Create an Online Press Kit for Your Book |
Book Web Sites |
An online press kit is a good way to offer information about your book and your expertise |
| Promote Your Book |
by Susan C. Daffron |
|
| Your Book Deserves to be Marketed; Don't Let It Down! |
Book Marketing |
Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books? |
| Promote Your Book |
by James H. Byrd |
|
| Do a Blog Tour or Virtual Author Tour |
Book Marketing |
Unlike a traditional book signing, which is generally used to increase sales, a virtual blog tour is about increasing online "buzz" about your book |
| Promote Your Book |
by Susan C. Daffron |
|
| Measure the Success of Your Email Campaign |
Email Marketing |
Many factors can influence the effectiveness of your email campaign, so you need to test different approaches |
| Internet Publishing |
by James H. Byrd |
|
| Understanding the Relationship Between Domain Names and Hosting |
Web Sites |
Domain names and hosting are two completely separate products, so it helps to understand the relationship between domain names and hosting. |
| Internet Publishing |
by Susan C. Daffron |
|
| Overcoming Buyer Reluctance |
Ecommerce |
Help your customers feel comfortable buying from you. |
| Internet Publishing |
by James H. Byrd |
|
| Blogging 101 |
Web Sites |
Often forgotten amid the "cool new idea" of blogging is the reality that starting a blog means you'll have to write something. |
| Internet Publishing |
by Susan C. Daffron |
|
| Who Are You? I Really Want to Know! |
Web Sites |
Use personal information about your customers wisely and responsibly. |
| Internet Publishing |
by James H. Byrd |
|
| Web Site Hosting |
Web Sites |
Choosing a Web host is an important decision. |
| Internet Publishing |
by James H. Byrd |
|
| Promoting Your Site through Search Engines |
Web Sites |
The ins and outs of search engines. |
| Internet Publishing |
by James H. Byrd |
|
| Web Site Design Goals |
Web Sites |
Know what you want to do with your Web site before you do it. |
| Internet Publishing |
by James H. Byrd |
|
| If No One Reads Email Anymore, How Are You Supposed to Market Online? |
Email Marketing |
Giving away a freebie and emailing isn't enough; you need to consider your reader's mindset before you press send |
| Internet Publishing |
by Susan C. Daffron |
|
| Smart Site Navigation |
Web Sites |
Create a usable navigation scheme for your Web site. |
| Internet Publishing |
by James H. Byrd |
|
| Simple Visitor Survey Forms |
Web Sites |
How to create a simple Web form to collect visitor information |
| Internet Publishing |
by James H. Byrd |
|
| Web Site Content That Works |
Web Sites |
Coming up with good Web content is easy if you keep your customer and the search engines in mind |
| Internet Publishing |
by Susan C. Daffron |
|
| Why We Killed Our Affiliate Program and How the Affiliate Tax (aka Amazon Tax) Could Affect You Too |
Ecommerce |
Why with the "affiliate tax" (aka the "Amazon tax," "affiliate nexus tax," or "Internet Sales Tax") that states are trying to levy, having your own affiliate program can turn into a nightmare |
| Internet Publishing |
by Susan C. Daffron |
|
| Rotating Advertisements on Your Site |
Web Sites |
Learn how Web site ad rotators work. |
| Internet Publishing |
by James H. Byrd |
|
| Before You Develop a Site, Ask Yourself One Question |
Web Sites |
Before you pick up the phone to call a Web designer, think about what you want your Web site to do for you and why |
| Internet Publishing |
by Susan C. Daffron |
|
| More Ways to Promote Your Site |
Web Sites |
Affiliate programs, e-zines, advertising, and other ways to promote your site. |
| Internet Publishing |
by James H. Byrd |
|
| What is an Autoresponder and Why Do I Need One? |
Email Marketing |
Everyone talks about autoresponders; find out what they can do for your business |
| Internet Publishing |
by Susan C. Daffron |
|
| Building a Loyal Customer Base |
Ecommerce |
Give your customers incentives to buy and to keep buying. |
| Internet Publishing |
by James H. Byrd |
|
| Building a Community in Cyberspace |
Web Sites |
Add tools to your site that engage your visitors |
| Internet Publishing |
by James H. Byrd |
|
| Planning to Make a Difference |
Web Sites |
Find ways to keep your site interesting or your visitors will go away.. |
| Internet Publishing |
by James H. Byrd |
|
| Tailor Your Site to Your Customers |
Ecommerce |
Use personalization to give your customers a superior shopping experience |
| Internet Publishing |
by James H. Byrd |
|
| Monitoring Your Web Site's Vital Statistics |
Web Sites |
Use Web site statistics to understand how people use your site. |
| Internet Publishing |
by James H. Byrd |
|
| What is a Blog? |
Web Sites |
You hear about blogs all the time, but what are they? |
| Internet Publishing |
by Susan C. Daffron |
|
| Don't Send Credit Card Numbers Via Email...EVER! |
Ecommerce |
Whether you are business owner or consumer, it is never okay to send credit card information via email |
| Internet Publishing |
by Susan C. Daffron |
|
| Navigating the Maze of Technology |
Web Sites |
When it comes to technology, don't be swayed by hype; figure out what's right for your business |
| Internet Publishing |
by Susan C. Daffron |
|
| Getting Personal |
Web Sites |
Inspire customer confidence by letting them know who you are. |
| Internet Publishing |
by James H. Byrd |
|
| Expand Your Web Presence with Subdomains |
Web Sites |
Subdomains let you leverage the recognition of your domain name for new Web sites and services. |
| Internet Publishing |
by James H. Byrd |
|
| 9 Surprisingly Simple Web Site Solutions |
Web Sites |
With a few changes, your Web site can start working for your business instead of against it |
| Internet Publishing |
by Susan C. Daffron |
|
| Domain Names Demystified |
Web Sites |
What a domain name is and how to get one. |
| Internet Publishing |
by James H. Byrd |
|
|
Self Publishing |
|
| Choose to Become a Book Author |
Mindsets |
To be a book author, you have to choose to take on the project and make the commitment to actually write the book |
| Publishize Your Business |
by Susan C. Daffron |
|
| Gary Barnes: Book Acts Like a Magnet to New Clients |
Publishing Entrepreneurs |
Gary Barnes is a business coach, speaker, and the author of the book Into the Night, which has led to new clients and opportunities |
| Publishize Your Business |
by Susan C. Daffron |
|
| Susan E. Ingebretson: Book Leads to New Opportunities |
Publishing Entrepreneurs |
The author of FibroWHYalgia, Sue Ingebretson is our first profile of an entrepreneur who has used a book as leverage to greater business success |
| Publishize Your Business |
by Susan C. Daffron |
|
| Make a Side Income Publishing Books |
Why Publish? |
If you're a freelancer, having another source of income can be a great way to level out your cash flow |
| Publishize Your Business |
by Susan C. Daffron |
|
| Patricia Fry: Writing Results in Books and More Business |
Publishing Entrepreneurs |
Interview with veteran author Patricia Fry about how writing her books have affected her business and her life. |
| Publishize Your Business |
by Susan C. Daffron |
|
| Sara Stein, MD: Book Leads to PR and New Clinic |
Publishing Entrepreneurs |
Sara Stein shows how being passionate about your book and your message can lead to new opportunities |
| Publishize Your Business |
by Susan C. Daffron |
|
| Kelly Epperson: Books Offer Instant Credibility for the Joy Fairy |
Publishing Entrepreneurs |
Interview with Kelly Epperson, aka the Joy Fairy about the impact her books have had on her life and career |
| Publishize Your Business |
by Susan C. Daffron |
|
| Follow Your Own Path |
Inspiration |
When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way |
| Publishize Your Business |
by Susan C. Daffron |
|
| How to Set Up a Home Publishing Business |
Why Publish? |
Publishing is an ideal home-based business, but you need to answer some key questions first |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #9: Be Yourself |
The Publishing Business |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #8: Take Vacations |
The Publishing Business |
Vacations take you completely away from your business so you can clear your mind and restore your creativity |
| Publishize Your Business |
by Susan C. Daffron |
|
| Dare to Be Great in Writing and Business |
Inspiration |
The next time you are feeling down about your business or your writing, ponder words of wisdom from Lloyd Dobler |
| Publishize Your Business |
by Susan C. Daffron |
|
| How to Figure Out What's Next (or "Help, I Have Too Many Projects!") |
The Publishing Business |
You can't do everything, but you need to figure out what you are going to do next |
| Publishize Your Business |
by Susan C. Daffron |
|
| Entrepreneurial Authoring: Write a Book to Boost Your Credibility |
Why Publish? |
Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income |
| Publishize Your Business |
by James H. Byrd |
|
| Overhead is Death |
The Publishing Business |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #6 Get Help When You Need It |
The Publishing Business |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
| Publishize Your Business |
by Susan C. Daffron |
|
| Do the Thing (or Things) You're Afraid to Do |
Mindsets |
After you've done the scary thing once, you gain the confidence to do it again |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #5 Ditch What Isn't Working |
The Publishing Business |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
| Publishize Your Business |
by Susan C. Daffron |
|
| Rejection, Quality, and Book Publishing Misconceptions |
The Publishing Business |
The real reasons publishers reject books and quality misconceptions about self-publishing vs. traditional publishing |
| Publishize Your Business |
by Susan C. Daffron |
|
| Keys to Success #4: Spend Wisely |
The Publishing Business |
Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals |
| Publishize Your Business |
by Susan C. Daffron |
|
| Keys to Success #3: Don't Fear Technology |
The Publishing Business |
Technology is a tool, and like any tool, you need to learn how to use it |
| Publishize Your Business |
by Susan C. Daffron |
|
| Keys to Success: #1 Do Something |
The Publishing Business |
It may sound overly simplistic, but doing something is better than doing nothing |
| Publishize Your Business |
by Susan C. Daffron |
|
| Think About What You Think |
Mindsets |
Things you focus on tend to materialize in your life, so pay attention to what you're thinking |
| Publishize Your Business |
by Susan C. Daffron |
|
| Why Your First Book Won't Be Your Last |
The Publishing Business |
Once you write your first book, you'll discover many reasons why you should write more books. |
| Publishize Your Business |
by James H. Byrd |
|
| Getting Past Fear to Let Your Creativity Shine |
Mindsets |
Fear can stop you in your tracks, let go of it and share your creative works with the world |
| Publishize Your Business |
by Susan C. Daffron |
|
| How to Get Going on Your Book Even Before You Know Exactly What It's About |
Getting Started |
Use the writing time you already spend on blog posts or articles to produce the content you need for your book |
| Write Your Book |
by James H. Byrd |
|
| Why Being Passionate About Your Book Matters |
Getting Started |
A book is a lot of work; you should write about something you care about a lot |
| Write Your Book |
by Susan C. Daffron |
|
| What to Do When You Have Too Much Material for Your Book |
Writing |
Having too much book content can be overwhelming; take steps to winnow it down |
| Write Your Book |
by Susan C. Daffron |
|
| How to Organize The Ideas in Your Book |
Writing |
The way you organize the material for your book has an impact on whether or not you effectively communicate your message to your readers |
| Write Your Book |
by Susan C. Daffron |
|
| So You Want to be an Author? Learn About Publishing First. |
Getting Started |
By taking the time to educate yourself about the publishing business, you can make intelligent decisions and avoid expensive mistakes |
| Write Your Book |
by Susan C. Daffron |
|
| Talk Versus Action: Why Isn't Your Book Done? |
Motivation |
What people say often has little resemblance to the actions they actually take. |
| Write Your Book |
by Susan C. Daffron |
|
| Stop Wondering How to Write a Book |
Getting Started |
If you haven't written your book yet, stop wondering how; figure out what motivates you and just do it |
| Write Your Book |
by Susan C. Daffron |
|
| How to Write When Life Gets in the Way |
Writing |
Life events can disrupt working and writing. How can you write when you can barely even think? |
| Write Your Book |
by Susan C. Daffron |
|
| Finding Topic Ideas for Your Blog, Articles, or Even Your Book |
Choosing Topics |
When you are trying to figure out what to write, don't worry about what you "should" do. |
| Write Your Book |
by Susan C. Daffron |
|
| Write a Book the Fast and Easy Way |
Motivation |
When it comes to book publishing, it's time to get real about what fast and easy really mean |
| Write Your Book |
by Susan C. Daffron |
|
| What Is Your Book's Unique Selling Proposition? |
Choosing Topics |
Understanding who will read your book is the key to figuring out what makes it unique |
| Write Your Book |
by Susan C. Daffron |
|
| How Do I Get Started on My Book? |
Getting Started |
When it comes to writing a book, often people simply can't figure out how to get started, so here are hints for making your book a reality |
| Write Your Book |
by Susan C. Daffron |
|
| The Back Cover of Your Book is Important Too |
Book Design |
The back cover is an important marketing tool, so you want to choose every word wisely. |
| Publish Your Book |
by Susan C. Daffron |
|
| Are You a Publishing Entrepreneur or Employee? |
Publishing Options |
Are you better off traditionally-publishing your book, or self-publishing it? This question vexes a lot of authors lately, and they aren't finding a clear answer. |
| Publish Your Book |
by James H. Byrd |
|
| The Ins and Outs of Book Barcodes |
Self-Publishing |
Self-publishers need to understand the acronyms and terms related to book barcodes |
| Publish Your Book |
by Susan C. Daffron |
|
| The Solution to Amazon's Kindle Spam Problem: Require ISBNs on Kindle Books |
Ebooks |
Because ISBNs cost money, you won't end up with the Kindle spam situation we have now, where some slimy spammer uploads 20 copies of the same book to do price testing |
| Publish Your Book |
by Susan C. Daffron |
|
| Create a Workable Book/Ebook Publishing Workflow |
Self-Publishing |
At our tiny publishing company, we have established a book publishing workflow that works for us mostly because of one core concept: our book text is separate from the formatting and styles are used consistently |
| Publish Your Book |
by Susan C. Daffron |
|
| Yes, Your Book Needs an Index |
Book Design |
Include time in your publishing schedule to create an index for your book. |
| Publish Your Book |
by Susan C. Daffron |
|
| What Is a Book Packager? |
Self-Publishing |
A book packager or book producer helps a publishing company with the mechanics of putting together a book |
| Publish Your Book |
by Susan C. Daffron |
|
| Determine the Right Size for Your Book |
Book Design |
When you lay out your book, the physical size is one of the first decisions you need to make |
| Publish Your Book |
by Susan C. Daffron |
|
| When Big Companies Fight, Small Companies Lose (or Why I Had to Sign Up with CreateSpace) |
Print-on-Demand |
It appears that Amazon is no longer virtually stocking Lightning Source titles. Readers and small publishers like me are the losers. |
| Publish Your Book |
by Susan C. Daffron |
|
| A Few Good Reasons to Self-Publish Your Book |
Self-Publishing |
The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher |
| Publish Your Book |
by Susan C. Daffron |
|
| Evaluating Your Print Options for Your Book Project |
Book Design |
Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications |
| Publish Your Book |
by Susan C. Daffron |
|
| Getting Set Up as a Publisher with Lightning Source |
Print-on-Demand |
If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source |
| Publish Your Book |
by Susan C. Daffron |
|
| Three Ways to Get Your Book Published |
Publishing Options |
Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books. |
| Publish Your Book |
by James H. Byrd |
|
| The Rise and Fall of EBooks |
Ebooks |
Ebooks make sense for certain markets, but if you think you're going to become a millionaire by publishing an ebook, think again |
| Publish Your Book |
by Susan C. Daffron |
|
| How to Work with a Book Cover Designer |
Book Design |
Understand what's involved and what you need to provide the designer to get a book cover created |
| Publish Your Book |
by Susan C. Daffron |
|
| Seven Steps to Self Publish Your Book |
Self-Publishing |
The steps you need to take to self publish a book are really quite simple |
| Publish Your Book |
by Susan C. Daffron |
|
| Content Spam Hits the Kindle: Is Amazon KDP Turning Into the New ClickBank? |
Ebooks |
Spammy Kindle books hit Amazon.com; it's time to clean up this content spam disaster |
| Publish Your Book |
by Susan C. Daffron |
|
| Why Self-Publishers Should Write a Book Proposal |
Self-Publishing |
Creating a book proposal forces you to think about the book before you actually write the book |
| Publish Your Book |
by Susan C. Daffron |
|
| So Many Ebook Formats; So Little Time |
Ebooks |
Converting your print book to an ebook takes effort, but which ebook formats are worth the time? |
| Publish Your Book |
by James H. Byrd |
|
| Help, I Have Too Many Books! 5 Ways to Unload Excess Book Inventory |
Self-Publishing |
A few ideas for getting excess books out of your garage and turning them into money in the bank |
| Publish Your Book |
by Susan C. Daffron |
|
| Self-Publishing on a Budget |
Self-Publishing |
Publishing on the cheap isn't impossible, but you do have to be creative |
| Publish Your Book |
by Susan C. Daffron |
|
| Selecting Fonts for Your Book Layout |
Book Design |
Just because you can put 37 fonts into your book layout doesn't mean you should. |
| Publish Your Book |
by Susan C. Daffron |
|
| How Hard Is It to Lay Out Your Book with InDesign? |
Book Design |
Take your level of computer savvy, patience, graphic design skills, and willingness to learn new software into account before you tackle doing your own book layout with a program like InDesign |
| Publish Your Book |
by Susan C. Daffron |
|
| Are You Really Self-Publishing or Not? |
Self-Publishing |
When you sign up with a "self-publishing company" you probably are not really self-publishing and you may end up regretting it |
| Publish Your Book |
by Susan C. Daffron |
|
| The Wacky World of Discounts |
Self-Publishing |
Although it's confusing, understanding how discounts work is big part of the money matters in publishing |
| Publish Your Book |
by Susan C. Daffron |
|
| How to Get Your Book Printed On Demand |
Print-on-Demand |
The most affordable way to get your book printed is to use one of the many companies online that print books on demand (when books are ordered) |
| Publish Your Book |
by Susan C. Daffron |
|
| Do a Blog Tour or Virtual Author Tour |
Book Marketing |
Unlike a traditional book signing, which is generally used to increase sales, a virtual blog tour is about increasing online "buzz" about your book |
| Promote Your Book |
by Susan C. Daffron |
|
| Use Effective Marketing Copy to Describe Your Book |
Book Marketing |
Effective copywriting is an often-overlooked aspect of marketing a book, particularly online. |
| Promote Your Book |
by Susan C. Daffron |
|
| Peer Review and Getting Endorsements |
Book Marketing |
Do a peer review and ask for testimonials long before your book is even finished |
| Promote Your Book |
by Susan C. Daffron |
|
| Your Book Deserves to be Marketed; Don't Let It Down! |
Book Marketing |
Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books? |
| Promote Your Book |
by James H. Byrd |
|
| Happy Hermits Are We |
Book Marketing |
When you look at your options for marketing your book, be sure to take your own personality and lifestyle choices into account. |
| Promote Your Book |
by Susan C. Daffron |
|
| How to Set Up a Book Launch Campaign |
Book Marketing |
Learn what is involved in doing an online book or product launch |
| Promote Your Book |
by Susan C. Daffron |
|
| Bottom Feeder or Hero? You Decide. |
Book Marketing |
Ethics are a matter of opinion; trust your intution and don't partner with people whose goals aren't in alignment with yours |
| Promote Your Book |
by Susan C. Daffron |
|
| Ten No-Cost Ways to Promote Your Book Today |
Book Marketing |
Ten simple book marketing activities that cost nothing, except some of your time. |
| Promote Your Book |
by Susan C. Daffron |
|
|
Traditional Publishing |
|
| Patricia Fry: Writing Results in Books and More Business |
Publishing Entrepreneurs |
Interview with veteran author Patricia Fry about how writing her books have affected her business and her life. |
| Publishize Your Business |
by Susan C. Daffron |
|
| Rejection, Quality, and Book Publishing Misconceptions |
The Publishing Business |
The real reasons publishers reject books and quality misconceptions about self-publishing vs. traditional publishing |
| Publishize Your Business |
by Susan C. Daffron |
|
| So You Want to be an Author? Learn About Publishing First. |
Getting Started |
By taking the time to educate yourself about the publishing business, you can make intelligent decisions and avoid expensive mistakes |
| Write Your Book |
by Susan C. Daffron |
|
| How to Organize The Ideas in Your Book |
Writing |
The way you organize the material for your book has an impact on whether or not you effectively communicate your message to your readers |
| Write Your Book |
by Susan C. Daffron |
|
| What Is a Book Packager? |
Self-Publishing |
A book packager or book producer helps a publishing company with the mechanics of putting together a book |
| Publish Your Book |
by Susan C. Daffron |
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| The Wacky World of Discounts |
Self-Publishing |
Although it's confusing, understanding how discounts work is big part of the money matters in publishing |
| Publish Your Book |
by Susan C. Daffron |
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| Help, I Have Too Many Books! 5 Ways to Unload Excess Book Inventory |
Self-Publishing |
A few ideas for getting excess books out of your garage and turning them into money in the bank |
| Publish Your Book |
by Susan C. Daffron |
|
| The Ins and Outs of Book Barcodes |
Self-Publishing |
Self-publishers need to understand the acronyms and terms related to book barcodes |
| Publish Your Book |
by Susan C. Daffron |
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| Why Self-Publishers Should Write a Book Proposal |
Self-Publishing |
Creating a book proposal forces you to think about the book before you actually write the book |
| Publish Your Book |
by Susan C. Daffron |
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| Green Tightwad Publishing |
Publishing Options |
Go green and avoid the archaic traditional publishing model with its wasteful bookstore returns and remainders |
| Publish Your Book |
by Susan C. Daffron |
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| Yes, Your Book Needs an Index |
Book Design |
Include time in your publishing schedule to create an index for your book. |
| Publish Your Book |
by Susan C. Daffron |
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| Three Ways to Get Your Book Published |
Publishing Options |
Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books. |
| Publish Your Book |
by James H. Byrd |
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| Are You a Publishing Entrepreneur or Employee? |
Publishing Options |
Are you better off traditionally-publishing your book, or self-publishing it? This question vexes a lot of authors lately, and they aren't finding a clear answer. |
| Publish Your Book |
by James H. Byrd |
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| Back |
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