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| Back |
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Book Publishing |
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| Why Don't People Do The Things They Say They Want to Do? |
Musings |
Whether you want to travel or be a book author, how can you be "too busy" to follow your dream? |
| Publishize Your Business |
by Susan C. Daffron |
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| Gary Barnes: Book Acts Like a Magnet to New Clients |
Publishing Entrepreneurs |
Gary Barnes is a business coach, speaker, and the author of the book Into the Night, which has led to new clients and opportunities |
| Publishize Your Business |
by Susan C. Daffron |
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| Susan E. Ingebretson: Book Leads to New Opportunities |
Publishing Entrepreneurs |
The author of FibroWHYalgia, Sue Ingebretson is our first profile of an entrepreneur who has used a book as leverage to greater business success |
| Publishize Your Business |
by Susan C. Daffron |
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| Patricia Fry: Writing Results in Books and More Business |
Publishing Entrepreneurs |
Interview with veteran author Patricia Fry about how writing her books have affected her business and her life. |
| Publishize Your Business |
by Susan C. Daffron |
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| Sara Stein, MD: Book Leads to PR and New Clinic |
Publishing Entrepreneurs |
Sara Stein shows how being passionate about your book and your message can lead to new opportunities |
| Publishize Your Business |
by Susan C. Daffron |
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| Do It Now! Nine Ways to Move Forward on Your Book |
Mindsets |
When you focus intently on what you really want (such as to be a book author), the results can be huge |
| Publishize Your Business |
by Susan C. Daffron |
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| Use a Book to Book Your Credibility and Attract New (and Better) Clients |
Why Publish? |
Being a book author sets you apart and positions you as an authority in your field. Anyone can set up a blog, but not many people go to the effort of getting published |
| Publishize Your Business |
by Susan C. Daffron |
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| Make a Side Income Publishing Books |
Why Publish? |
If you're a freelancer, having another source of income can be a great way to level out your cash flow |
| Publishize Your Business |
by Susan C. Daffron |
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| Publish Products Related to Your Book |
The Publishing Business |
To make real money in publishing, you need to go beyond the book and create other products. |
| Publishize Your Business |
by Susan C. Daffron |
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| Why Do You Do What You Do? |
Mindsets |
The next time you are feeling a little lost in your business, consider reconnecting with the core reasons WHY you started the business in the first place |
| Publishize Your Business |
by Susan C. Daffron |
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| Rejection, Quality, and Book Publishing Misconceptions |
The Publishing Business |
The real reasons publishers reject books and quality misconceptions about self-publishing vs. traditional publishing |
| Publishize Your Business |
by Susan C. Daffron |
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| Lift and Separate: Why Support Matters |
The Publishing Business |
When a mastermind group works, it lifts people up and they separate, take action and report back |
| Publishize Your Business |
by Susan C. Daffron |
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| Choose to Become a Book Author |
Mindsets |
To be a book author, you have to choose to take on the project and make the commitment to actually write the book |
| Publishize Your Business |
by Susan C. Daffron |
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| Kelly Epperson: Books Offer Instant Credibility for the Joy Fairy |
Publishing Entrepreneurs |
Interview with Kelly Epperson, aka the Joy Fairy about the impact her books have had on her life and career |
| Publishize Your Business |
by Susan C. Daffron |
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| Entrepreneurial Authoring: Write a Book to Boost Your Credibility |
Why Publish? |
Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income |
| Publishize Your Business |
by James H. Byrd |
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| Which Tasks Should Self-Publishers Outsource? |
The Publishing Business |
Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don't like or aren't good at |
| Publishize Your Business |
by Susan C. Daffron |
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| Why Your First Book Won't Be Your Last |
The Publishing Business |
Once you write your first book, you'll discover many reasons why you should write more books. |
| Publishize Your Business |
by James H. Byrd |
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| Think About What You Think |
Mindsets |
Things you focus on tend to materialize in your life, so pay attention to what you're thinking |
| Publishize Your Business |
by Susan C. Daffron |
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| Keys to Success: #1 Do Something |
The Publishing Business |
It may sound overly simplistic, but doing something is better than doing nothing |
| Publishize Your Business |
by Susan C. Daffron |
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| Keys to Success #3: Don't Fear Technology |
The Publishing Business |
Technology is a tool, and like any tool, you need to learn how to use it |
| Publishize Your Business |
by Susan C. Daffron |
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| When Is Book Writing Like Barn Raising? |
Mindsets |
If you really want to be a published author, at some point, you have to be a little nuts and take a few risks |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #5 Ditch What Isn't Working |
The Publishing Business |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
| Publishize Your Business |
by Susan C. Daffron |
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| Dare to Be Great in Writing and Business |
Inspiration |
The next time you are feeling down about your business or your writing, ponder words of wisdom from Lloyd Dobler |
| Publishize Your Business |
by Susan C. Daffron |
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| Getting Past Fear to Let Your Creativity Shine |
Mindsets |
Fear can stop you in your tracks, let go of it and share your creative works with the world |
| Publishize Your Business |
by Susan C. Daffron |
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| Overhead is Death |
The Publishing Business |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #8: Take Vacations |
The Publishing Business |
Vacations take you completely away from your business so you can clear your mind and restore your creativity |
| Publishize Your Business |
by Susan C. Daffron |
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| Five Ways to Beat the Bummed Out Blues |
Inspiration |
When you have down moments, try these five things to take care of yourself (and your business) |
| Publishize Your Business |
by Susan C. Daffron |
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| How to Set Up a Home Publishing Business |
Why Publish? |
Publishing is an ideal home-based business, but you need to answer some key questions first |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #9: Be Yourself |
The Publishing Business |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
| Publishize Your Business |
by Susan C. Daffron |
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| Keys to Success #4: Spend Wisely |
The Publishing Business |
Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals |
| Publishize Your Business |
by Susan C. Daffron |
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| Talk Versus Action: Why Isn't Your Book Done? |
Motivation |
What people say often has little resemblance to the actions they actually take. |
| Write Your Book |
by Susan C. Daffron |
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| Find a Problem Your Book Can Solve |
Choosing Topics |
Ask your clients, peers, commenters, and friends what their biggest struggles are and you might be surprised at the answers you receive. |
| Write Your Book |
by Susan C. Daffron |
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| How Can I Write a Book and Run My Business at the Same Time? |
Motivation |
Business owners often wonder how they can actually write and publish a book while operating a business |
| Write Your Book |
by Susan C. Daffron |
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| Go from Writer to Published Book Author |
Getting Started |
Writing and publishing a book isn't as difficult as you might think. For most people, the really hard part is actually writing something. |
| Write Your Book |
by Susan C. Daffron |
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| Know Thy Book's Competition by Doing Your Research |
Choosing Topics |
Do some research before you write; you don't want to go to the effort of writing a book that has no prayer of selling in the marketplace. |
| Write Your Book |
by Susan C. Daffron |
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| Why Being Passionate About Your Book Matters |
Getting Started |
A book is a lot of work; you should write about something you care about a lot |
| Write Your Book |
by Susan C. Daffron |
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| Write a Book Without Fear, Pain, or Angst |
Writing |
Most people avoid writing a book because of one simple thing: fear |
| Write Your Book |
by Susan C. Daffron |
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| Why Most People Fail to Finish Book Projects |
Motivation |
The reason most people don't finish their book projects is not lack of desire; it's lack of planning |
| Write Your Book |
by Susan C. Daffron |
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| How to Organize The Ideas in Your Book |
Writing |
The way you organize the material for your book has an impact on whether or not you effectively communicate your message to your readers |
| Write Your Book |
by Susan C. Daffron |
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| 5 Easy Ways to Jump Start Your Writing |
Motivation |
If you are having one of those days where you don't want to write, try out these 5 tips to meet your deadline |
| Write Your Book |
by Susan C. Daffron |
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| How to Beat Killer Procrastination |
Motivation |
Procrastination is the enemy of writers and probably the reason most books never see the light of day |
| Write Your Book |
by Susan C. Daffron |
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| Brainstorm and Organize Your Book Ideas |
Choosing Topics |
The right topic for your book ends up being like the old Goldilocks fairly tale. The concepts that work for a book are not too small and not too large. They are just right. |
| Write Your Book |
by Susan C. Daffron |
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| Write the Right Book |
Choosing Topics |
Consider your return on investment before you begin a book-writing project |
| Write Your Book |
by James H. Byrd |
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| Stop Wondering How to Write a Book |
Getting Started |
If you haven't written your book yet, stop wondering how; figure out what motivates you and just do it |
| Write Your Book |
by Susan C. Daffron |
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| Write a Book the Fast and Easy Way |
Motivation |
When it comes to book publishing, it's time to get real about what fast and easy really mean |
| Write Your Book |
by Susan C. Daffron |
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| How to Return to a Book That Has Been Shelved |
Writing |
Picking up a project that you have set aside is more difficult than it may seem; you need to face your fears and start again |
| Write Your Book |
by Susan C. Daffron |
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| Moods are for Cattle, Not Writing |
Motivation |
Excuses for not writing often relate to one of two problems: priorities or perfectionism |
| Write Your Book |
by Susan C. Daffron |
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| What to Do When You Have Too Much Material for Your Book |
Writing |
Having too much book content can be overwhelming; take steps to winnow it down |
| Write Your Book |
by Susan C. Daffron |
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| How Do I Get Started on My Book? |
Getting Started |
When it comes to writing a book, often people simply can't figure out how to get started, so here are hints for making your book a reality |
| Write Your Book |
by Susan C. Daffron |
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| If You Don't Write It Down, It's Gone |
Getting Started |
When you're writing your book, great ideas happen all the time; the trick is to capture them. |
| Write Your Book |
by James H. Byrd |
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| How to Come Up with a Great Title for Your Non-Fiction Book |
Getting Started |
The title is like a headline for your book, so you should take the time to craft it carefully |
| Write Your Book |
by Susan C. Daffron |
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| So You Want to be an Author? Learn About Publishing First. |
Getting Started |
By taking the time to educate yourself about the publishing business, you can make intelligent decisions and avoid expensive mistakes |
| Write Your Book |
by Susan C. Daffron |
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| How to Create an Outline for Your Non-fiction Book |
Writing |
An outline is like a roadmap for your book and can help keep you from getting "stalled out" on the project |
| Write Your Book |
by Susan C. Daffron |
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| How to Write When Life Gets in the Way |
Writing |
Life events can disrupt working and writing. How can you write when you can barely even think? |
| Write Your Book |
by Susan C. Daffron |
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| Jump Start Your Book with Content You Already Have |
Choosing Topics |
Use these tips to find enough content to get a great head start on your book project |
| Write Your Book |
by James H. Byrd |
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| Why Self-Publishers Should Write a Book Proposal |
Self-Publishing |
Creating a book proposal forces you to think about the book before you actually write the book |
| Publish Your Book |
by Susan C. Daffron |
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| Create a Workable Book/Ebook Publishing Workflow |
Self-Publishing |
At our tiny publishing company, we have established a book publishing workflow that works for us mostly because of one core concept: our book text is separate from the formatting and styles are used consistently |
| Publish Your Book |
by Susan C. Daffron |
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| Get Specific with a Book Marketing Plan |
Self-Publishing |
Pretend the book already exists and start writing some marketing copy as if the book were being released today. |
| Publish Your Book |
by Susan C. Daffron |
|
| Seven Steps to Self Publish Your Book |
Self-Publishing |
The steps you need to take to self publish a book are really quite simple |
| Publish Your Book |
by Susan C. Daffron |
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| Self-Publishing on a Budget |
Self-Publishing |
Publishing on the cheap isn't impossible, but you do have to be creative |
| Publish Your Book |
by Susan C. Daffron |
|
| When Big Companies Fight, Small Companies Lose (or Why I Had to Sign Up with CreateSpace) |
Print-on-Demand |
It appears that Amazon is no longer virtually stocking Lightning Source titles. Readers and small publishers like me are the losers. |
| Publish Your Book |
by Susan C. Daffron |
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| Content Spam Hits the Kindle: Is Amazon KDP Turning Into the New ClickBank? |
Ebooks |
Spammy Kindle books hit Amazon.com; it's time to clean up this content spam disaster |
| Publish Your Book |
by Susan C. Daffron |
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| The Solution to Amazon's Kindle Spam Problem: Require ISBNs on Kindle Books |
Ebooks |
Because ISBNs cost money, you won't end up with the Kindle spam situation we have now, where some slimy spammer uploads 20 copies of the same book to do price testing |
| Publish Your Book |
by Susan C. Daffron |
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| Are You a Publishing Entrepreneur or Employee? |
Publishing Options |
Are you better off traditionally-publishing your book, or self-publishing it? This question vexes a lot of authors lately, and they aren't finding a clear answer. |
| Publish Your Book |
by James H. Byrd |
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| So Many Ebook Formats; So Little Time |
Ebooks |
Converting your print book to an ebook takes effort, but which ebook formats are worth the time? |
| Publish Your Book |
by James H. Byrd |
|
| Help, I Have Too Many Books! 5 Ways to Unload Excess Book Inventory |
Self-Publishing |
A few ideas for getting excess books out of your garage and turning them into money in the bank |
| Publish Your Book |
by Susan C. Daffron |
|
| How Hard Is It to Lay Out Your Book with InDesign? |
Book Design |
Take your level of computer savvy, patience, graphic design skills, and willingness to learn new software into account before you tackle doing your own book layout with a program like InDesign |
| Publish Your Book |
by Susan C. Daffron |
|
| Are You Really Self-Publishing or Not? |
Self-Publishing |
When you sign up with a "self-publishing company" you probably are not really self-publishing and you may end up regretting it |
| Publish Your Book |
by Susan C. Daffron |
|
| The Ins and Outs of Book Barcodes |
Self-Publishing |
Self-publishers need to understand the acronyms and terms related to book barcodes |
| Publish Your Book |
by Susan C. Daffron |
|
| Evaluating Your Print Options for Your Book Project |
Book Design |
Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications |
| Publish Your Book |
by Susan C. Daffron |
|
| What is an ISBN and Why Do I Need One for My Book? |
Self-Publishing |
An ISBN or International Standard Book Number is one of the most important numbers you will encounter in book publishing |
| Publish Your Book |
by Susan C. Daffron |
|
| How to Select the Right Editor for Your Book Project |
Self-Publishing |
You need to understand the various types of editing before you go searching for an editor |
| Publish Your Book |
by Susan C. Daffron |
|
| Everyone Really Does Judge a Book by Its Cover |
Book Design |
Even if you will only be selling your book online, your book cover design needs to make a great impression |
| Publish Your Book |
by Susan C. Daffron |
|
| Anatomy of a Book Layout |
Book Design |
As a self-publisher, you should learn a few conventions before you lay out your book |
| Publish Your Book |
by Susan C. Daffron |
|
| The Wonderful World of Print on Demand Book Distribution |
Print-on-Demand |
Virtually all "POD publishers" use the same printer so their books can be ordered by bookstores and available on Amazon |
| Publish Your Book |
by Susan C. Daffron |
|
| The Confusion Surrounding Print on Demand |
Print-on-Demand |
Print on demand is a printing technology ; it isn't the same thing as a vanity press |
| Publish Your Book |
by Susan C. Daffron |
|
| A Few Good Reasons to Self-Publish Your Book |
Self-Publishing |
The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher |
| Publish Your Book |
by Susan C. Daffron |
|
| What is a CIP and an LCCN? |
Self-Publishing |
Along with the ISBN (International Standard Book Number) that is used to identify a book, you'll encounter other acronyms like CIP and LCCN |
| Publish Your Book |
by Susan C. Daffron |
|
| Three Ways to Get Your Book Published |
Publishing Options |
Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books. |
| Publish Your Book |
by James H. Byrd |
|
| Getting Set Up as a Publisher with Lightning Source |
Print-on-Demand |
If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source |
| Publish Your Book |
by Susan C. Daffron |
|
| The Wacky World of Discounts |
Self-Publishing |
Although it's confusing, understanding how discounts work is big part of the money matters in publishing |
| Publish Your Book |
by Susan C. Daffron |
|
| The Back Cover of Your Book is Important Too |
Book Design |
The back cover is an important marketing tool, so you want to choose every word wisely. |
| Publish Your Book |
by Susan C. Daffron |
|
| Selecting Fonts for Your Book Layout |
Book Design |
Just because you can put 37 fonts into your book layout doesn't mean you should. |
| Publish Your Book |
by Susan C. Daffron |
|
| Yes, Your Book Needs an Index |
Book Design |
Include time in your publishing schedule to create an index for your book. |
| Publish Your Book |
by Susan C. Daffron |
|
| How to Work with a Book Cover Designer |
Book Design |
Understand what's involved and what you need to provide the designer to get a book cover created |
| Publish Your Book |
by Susan C. Daffron |
|
| Green Tightwad Publishing |
Publishing Options |
Go green and avoid the archaic traditional publishing model with its wasteful bookstore returns and remainders |
| Publish Your Book |
by Susan C. Daffron |
|
| Determine the Right Size for Your Book |
Book Design |
When you lay out your book, the physical size is one of the first decisions you need to make |
| Publish Your Book |
by Susan C. Daffron |
|
| How to Write Copy for Your Book Website |
Book Web Sites |
A few tips for writing copy about your book, whether you plan to use it online or offline |
| Promote Your Book |
by Susan C. Daffron |
|
| Happy Hermits Are We |
Book Marketing |
When you look at your options for marketing your book, be sure to take your own personality and lifestyle choices into account. |
| Promote Your Book |
by Susan C. Daffron |
|
| Recycle Your Book into Multiple Products |
Book Marketing |
Once you have gone through the effort to develop enough knowledge and expertise to actually write a book, think about how you can reuse it |
| Promote Your Book |
by Susan C. Daffron |
|
| How to Set Up a Book Launch Campaign |
Book Marketing |
Learn what is involved in doing an online book or product launch |
| Promote Your Book |
by Susan C. Daffron |
|
| Your Book Deserves to be Marketed; Don't Let It Down! |
Book Marketing |
Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books? |
| Promote Your Book |
by James H. Byrd |
|
| Six Key Elements of a Book Web Site |
Book Web Sites |
To market a book online, the first thing you must have is a Web site |
| Promote Your Book |
by Susan C. Daffron |
|
| To Market Your Book, You Need to Get Out of the Bubble |
Book Marketing |
If you ever want anyone to read your book, you need to get out there and market it |
| Promote Your Book |
by Susan C. Daffron |
|
| Ten No-Cost Ways to Promote Your Book Today |
Book Marketing |
Ten simple book marketing activities that cost nothing, except some of your time. |
| Promote Your Book |
by Susan C. Daffron |
|
| Marketing is a Marathon, Not a Sprint |
Book Marketing |
The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently |
| Promote Your Book |
by Susan C. Daffron |
|
| Do a Blog Tour or Virtual Author Tour |
Book Marketing |
Unlike a traditional book signing, which is generally used to increase sales, a virtual blog tour is about increasing online "buzz" about your book |
| Promote Your Book |
by Susan C. Daffron |
|
| Use the Power of Links to Increase Book Sales |
Book Marketing |
Two simple (and free) things you can do to market your book online right now |
| Promote Your Book |
by Susan C. Daffron |
|
| Enhance Your Book's Listing on Amazon |
Book Marketing |
Get your book listing correct on Amazon and take advantage of the extra tools Amazon offers |
| Promote Your Book |
by Susan C. Daffron |
|
| Use Effective Marketing Copy to Describe Your Book |
Book Marketing |
Effective copywriting is an often-overlooked aspect of marketing a book, particularly online. |
| Promote Your Book |
by Susan C. Daffron |
|
| Go Beyond the Press Release to Get Publicity for Your Book |
Book Marketing |
Getting media coverage often requires more than just a press release |
| Promote Your Book |
by Susan C. Daffron |
|
| Create an Online Press Kit for Your Book |
Book Web Sites |
An online press kit is a good way to offer information about your book and your expertise |
| Promote Your Book |
by Susan C. Daffron |
|
| Peer Review and Getting Endorsements |
Book Marketing |
Do a peer review and ask for testimonials long before your book is even finished |
| Promote Your Book |
by Susan C. Daffron |
|
| Create a Video Book Trailer |
Book Marketing |
Use the power of video to create an advertisement for your book. |
| Promote Your Book |
by Susan C. Daffron |
|
| Seventeen Ways You Can Increase Profits by Bundling Other Items with Your Books |
Book Marketing |
If you can think of other items you can bundle with your book, you can dramatically increase your profits |
| Promote Your Book |
by Susan C. Daffron |
|
| What Is a Platform? (And Why Should You Care?) |
Book Marketing |
Platform is a word you often see tossed around in book marketing circles, but you almost never see an explanation of what it is |
| Promote Your Book |
by Susan C. Daffron |
|
| Bottom Feeder or Hero? You Decide. |
Book Marketing |
Ethics are a matter of opinion; trust your intution and don't partner with people whose goals aren't in alignment with yours |
| Promote Your Book |
by Susan C. Daffron |
|
| 10 Ways You Can Use a Web Site to Promote Your Book |
Book Web Sites |
After your book is done and out in the world, use your Web site to promote it. |
| Promote Your Book |
by Susan C. Daffron |
|
|
Business Operations |
|
| Dare to Be Great in Writing and Business |
Inspiration |
The next time you are feeling down about your business or your writing, ponder words of wisdom from Lloyd Dobler |
| Publishize Your Business |
by Susan C. Daffron |
|
| Keys to Success #4: Spend Wisely |
The Publishing Business |
Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #5 Ditch What Isn't Working |
The Publishing Business |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #6 Get Help When You Need It |
The Publishing Business |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
| Publishize Your Business |
by Susan C. Daffron |
|
| Publishing and the Pursuit of Money |
Musings |
When you are educating yourself about the realities of publishing your own book, consider also learning more about business itself |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #7: Do What You Say You're Going to Do |
The Publishing Business |
The Golden Rule applies to business: treat people the way you would like to be treated |
| Publishize Your Business |
by Susan C. Daffron |
|
| Tips for Thriving in Business During a Recession |
The Publishing Business |
A few tips for making sure your business thrives, even when the economy does not |
| Publishize Your Business |
by Susan C. Daffron |
|
| Five Ways to Beat the Bummed Out Blues |
Inspiration |
When you have down moments, try these five things to take care of yourself (and your business) |
| Publishize Your Business |
by Susan C. Daffron |
|
| Do the Thing (or Things) You're Afraid to Do |
Mindsets |
After you've done the scary thing once, you gain the confidence to do it again |
| Publishize Your Business |
by Susan C. Daffron |
|
| Outsourcing Fears: Clowns to the Left of Me, Jokers to the Right |
The Publishing Business |
Whether you are the freelancer being hired or the employer, the experience of outsourcing is jam-packed with fear |
| Publishize Your Business |
by Susan C. Daffron |
|
| When You Reach Information Saturation, Stop. Then Do. |
Musings |
If you really want to make strides in business or other areas of your life, at some point you need to stop learning and start doing. |
| Publishize Your Business |
by Susan C. Daffron |
|
| The Four Words I Dread Seeing In My Email Inbox |
Musings |
Sending email from your Blackberry may be convenient for you, but it isn't for anyone else-- in fact deciphering your email haiku is a big waste of time. |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #10: Don't Give Up! |
The Publishing Business |
Accept the fact that owning and operating a business will require work, and don't give up if it's what you really want |
| Publishize Your Business |
by Susan C. Daffron |
|
| Why Do You Do What You Do? |
Mindsets |
The next time you are feeling a little lost in your business, consider reconnecting with the core reasons WHY you started the business in the first place |
| Publishize Your Business |
by Susan C. Daffron |
|
| Courtesy is Contagious |
The Publishing Business |
Treating others right and planning ahead gives you the edge over your competitors |
| Publishize Your Business |
by James H. Byrd |
|
| Projects Always Take Longer Than You Think |
Musings |
No matter how much information you have, there is no substitute for experience |
| Publishize Your Business |
by Susan C. Daffron |
|
| Why Prioritizing is a Waste of Time |
Mindsets |
When it comes to priority, the only thing that really matters is what you are going to do next. |
| Publishize Your Business |
by James H. Byrd |
|
| Setting and Achieving Big Goals |
Motivation |
Don't snuff big dreams before they begin; look at the end goal and work backwards in small steps |
| Write Your Book |
by Susan C. Daffron |
|
| Create a Workable Book/Ebook Publishing Workflow |
Self-Publishing |
At our tiny publishing company, we have established a book publishing workflow that works for us mostly because of one core concept: our book text is separate from the formatting and styles are used consistently |
| Publish Your Book |
by Susan C. Daffron |
|
| The Wacky World of Discounts |
Self-Publishing |
Although it's confusing, understanding how discounts work is big part of the money matters in publishing |
| Publish Your Book |
by Susan C. Daffron |
|
| Seventeen Ways You Can Increase Profits by Bundling Other Items with Your Books |
Book Marketing |
If you can think of other items you can bundle with your book, you can dramatically increase your profits |
| Promote Your Book |
by Susan C. Daffron |
|
| Choosing an Internet Service Provider |
Web Sites |
Take the time to select the right ISP for your needs. |
| Internet Publishing |
by Susan C. Daffron |
|
| Why We Killed Our Affiliate Program and How the Affiliate Tax (aka Amazon Tax) Could Affect You Too |
Ecommerce |
Why with the "affiliate tax" (aka the "Amazon tax," "affiliate nexus tax," or "Internet Sales Tax") that states are trying to levy, having your own affiliate program can turn into a nightmare |
| Internet Publishing |
by Susan C. Daffron |
|
| Understanding On-Line Payment |
Ecommerce |
Learn how on-line transactions are processed before you set up a site. |
| Internet Publishing |
by James H. Byrd |
|
| Accepting Credit Cards on the Cheap |
Ecommerce |
Learn about the benefits and limitations of PayPal |
| Internet Publishing |
by James H. Byrd |
|
| Basic Internet Payment Processing |
Ecommerce |
Understanding how payment works over the Internet |
| Internet Publishing |
by James H. Byrd |
|
| More Ways to Promote Your Site |
Web Sites |
Affiliate programs, e-zines, advertising, and other ways to promote your site. |
| Internet Publishing |
by James H. Byrd |
|
| Don't Send Credit Card Numbers Via Email...EVER! |
Ecommerce |
Whether you are business owner or consumer, it is never okay to send credit card information via email |
| Internet Publishing |
by Susan C. Daffron |
|
| Overcoming Buyer Reluctance |
Ecommerce |
Help your customers feel comfortable buying from you. |
| Internet Publishing |
by James H. Byrd |
|
| Protect Your Merchant Account |
Ecommerce |
Don't let hackers troll for valid credit card numbers on your dime |
| Internet Publishing |
by James H. Byrd |
|
| Debunking Internet Business Myths |
Ecommerce |
Don't fall prey to common Internet business myths. |
| Internet Publishing |
by James H. Byrd |
|
| Application Service Providers |
Web Sites |
Deciding whether an ASP solution is right for you. |
| Internet Publishing |
by James H. Byrd |
|
| Introduction to E-commerce |
Ecommerce |
Using the Internet to Transact Business |
| Internet Publishing |
by James H. Byrd |
|
| The Realities of Operating an Online Product Business |
Ecommerce |
Learn what is involved in operating an Internet storefront after you have it set up |
| Internet Publishing |
by James H. Byrd |
|
| Building a Loyal Customer Base |
Ecommerce |
Give your customers incentives to buy and to keep buying. |
| Internet Publishing |
by James H. Byrd |
|
|
Internet Entrepreneur Lifestyle |
|
| Why Don't People Do The Things They Say They Want to Do? |
Musings |
Whether you want to travel or be a book author, how can you be "too busy" to follow your dream? |
| Publishize Your Business |
by Susan C. Daffron |
|
| Dare to Be Great in Writing and Business |
Inspiration |
The next time you are feeling down about your business or your writing, ponder words of wisdom from Lloyd Dobler |
| Publishize Your Business |
by Susan C. Daffron |
|
| Do the Thing (or Things) You're Afraid to Do |
Mindsets |
After you've done the scary thing once, you gain the confidence to do it again |
| Publishize Your Business |
by Susan C. Daffron |
|
| Lift and Separate: Why Support Matters |
The Publishing Business |
When a mastermind group works, it lifts people up and they separate, take action and report back |
| Publishize Your Business |
by Susan C. Daffron |
|
| Outsourcing Fears: Clowns to the Left of Me, Jokers to the Right |
The Publishing Business |
Whether you are the freelancer being hired or the employer, the experience of outsourcing is jam-packed with fear |
| Publishize Your Business |
by Susan C. Daffron |
|
| Why Do You Do What You Do? |
Mindsets |
The next time you are feeling a little lost in your business, consider reconnecting with the core reasons WHY you started the business in the first place |
| Publishize Your Business |
by Susan C. Daffron |
|
| How to Break Out of a Funk |
Inspiration |
The best method to extricate yourself from a bad mood depends depends on what the funk is related to in the first place |
| Publishize Your Business |
by Susan C. Daffron |
|
| Publish Products Related to Your Book |
The Publishing Business |
To make real money in publishing, you need to go beyond the book and create other products. |
| Publishize Your Business |
by Susan C. Daffron |
|
| Make a Side Income Publishing Books |
Why Publish? |
If you're a freelancer, having another source of income can be a great way to level out your cash flow |
| Publishize Your Business |
by Susan C. Daffron |
|
| How to Set Up a Home Publishing Business |
Why Publish? |
Publishing is an ideal home-based business, but you need to answer some key questions first |
| Publishize Your Business |
by Susan C. Daffron |
|
| Which Tasks Should Self-Publishers Outsource? |
The Publishing Business |
Sometimes the best person for the job is not you, so save your sanity by outsourcing tasks you don't like or aren't good at |
| Publishize Your Business |
by Susan C. Daffron |
|
| Do It Now! Nine Ways to Move Forward on Your Book |
Mindsets |
When you focus intently on what you really want (such as to be a book author), the results can be huge |
| Publishize Your Business |
by Susan C. Daffron |
|
| When You Reach Information Saturation, Stop. Then Do. |
Musings |
If you really want to make strides in business or other areas of your life, at some point you need to stop learning and start doing. |
| Publishize Your Business |
by Susan C. Daffron |
|
| Five Ways to Beat the Bummed Out Blues |
Inspiration |
When you have down moments, try these five things to take care of yourself (and your business) |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #10: Don't Give Up! |
The Publishing Business |
Accept the fact that owning and operating a business will require work, and don't give up if it's what you really want |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #9: Be Yourself |
The Publishing Business |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #8: Take Vacations |
The Publishing Business |
Vacations take you completely away from your business so you can clear your mind and restore your creativity |
| Publishize Your Business |
by Susan C. Daffron |
|
| Publishing and the Pursuit of Money |
Musings |
When you are educating yourself about the realities of publishing your own book, consider also learning more about business itself |
| Publishize Your Business |
by Susan C. Daffron |
|
| Overhead is Death |
The Publishing Business |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
| Publishize Your Business |
by Susan C. Daffron |
|
| Follow Your Own Path |
Inspiration |
When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #6 Get Help When You Need It |
The Publishing Business |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
| Publishize Your Business |
by Susan C. Daffron |
|
| Keys to Success #4: Spend Wisely |
The Publishing Business |
Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals |
| Publishize Your Business |
by Susan C. Daffron |
|
| So What's Stopping You? |
Inspiration |
Sometimes the most difficult part of living the life you want is simply letting yourself dream |
| Publishize Your Business |
by Susan C. Daffron |
|
| Why Your First Book Won't Be Your Last |
The Publishing Business |
Once you write your first book, you'll discover many reasons why you should write more books. |
| Publishize Your Business |
by James H. Byrd |
|
| Dream Big and Change Your Life |
Inspiration |
If you never have the courage to dream that impossible dream, you certainly can't start taking steps to make it happen |
| Publishize Your Business |
by Susan C. Daffron |
|
| Enjoy Your Life Now |
Musings |
Step away from the computer; life is about a whole lot more than just work |
| Publishize Your Business |
by Susan C. Daffron |
|
| Kelly Epperson: Books Offer Instant Credibility for the Joy Fairy |
Publishing Entrepreneurs |
Interview with Kelly Epperson, aka the Joy Fairy about the impact her books have had on her life and career |
| Publishize Your Business |
by Susan C. Daffron |
|
| Think About What You Think |
Mindsets |
Things you focus on tend to materialize in your life, so pay attention to what you're thinking |
| Publishize Your Business |
by Susan C. Daffron |
|
| Why Most People Fail to Finish Book Projects |
Motivation |
The reason most people don't finish their book projects is not lack of desire; it's lack of planning |
| Write Your Book |
by Susan C. Daffron |
|
| Write a Book the Fast and Easy Way |
Motivation |
When it comes to book publishing, it's time to get real about what fast and easy really mean |
| Write Your Book |
by Susan C. Daffron |
|
| So Many Ebook Formats; So Little Time |
Ebooks |
Converting your print book to an ebook takes effort, but which ebook formats are worth the time? |
| Publish Your Book |
by James H. Byrd |
|
| The Rise and Fall of EBooks |
Ebooks |
Ebooks make sense for certain markets, but if you think you're going to become a millionaire by publishing an ebook, think again |
| Publish Your Book |
by Susan C. Daffron |
|
| Use a Blog to Support Your Main Web Site, Not Replace It |
Book Web Sites |
Use a blog for its strengths; it should be an adjunct to a standard business Web site, not a substitute for one |
| Promote Your Book |
by James H. Byrd |
|
| To Market Your Book, You Need to Get Out of the Bubble |
Book Marketing |
If you ever want anyone to read your book, you need to get out there and market it |
| Promote Your Book |
by Susan C. Daffron |
|
| Recycle Your Book into Multiple Products |
Book Marketing |
Once you have gone through the effort to develop enough knowledge and expertise to actually write a book, think about how you can reuse it |
| Promote Your Book |
by Susan C. Daffron |
|
| Happy Hermits Are We |
Book Marketing |
When you look at your options for marketing your book, be sure to take your own personality and lifestyle choices into account. |
| Promote Your Book |
by Susan C. Daffron |
|
| Earn "Passive" Income with Information Products |
Book Marketing |
Turn your specialized knowledge into information products and reap the benefits for years to come |
| Promote Your Book |
by Susan C. Daffron |
|
| Embrace Truth in Marketing |
Book Marketing |
People don't like being manipulated; by telling the truth you stand out from all the online snake oil salesmen |
| Promote Your Book |
by Susan C. Daffron |
|
| Navigating the Maze of Technology |
Web Sites |
When it comes to technology, don't be swayed by hype; figure out what's right for your business |
| Internet Publishing |
by Susan C. Daffron |
|
| Why We Killed Our Affiliate Program and How the Affiliate Tax (aka Amazon Tax) Could Affect You Too |
Ecommerce |
Why with the "affiliate tax" (aka the "Amazon tax," "affiliate nexus tax," or "Internet Sales Tax") that states are trying to levy, having your own affiliate program can turn into a nightmare |
| Internet Publishing |
by Susan C. Daffron |
|
|
Self Publishing |
|
| Keys to Success #4: Spend Wisely |
The Publishing Business |
Being a cheapskate isn't all bad; if you spend wisely, your business is better able to withstand economic upheavals |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #5 Ditch What Isn't Working |
The Publishing Business |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
| Publishize Your Business |
by Susan C. Daffron |
|
| Keys to Success: #1 Do Something |
The Publishing Business |
It may sound overly simplistic, but doing something is better than doing nothing |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #6 Get Help When You Need It |
The Publishing Business |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
| Publishize Your Business |
by Susan C. Daffron |
|
| Keys to Success #3: Don't Fear Technology |
The Publishing Business |
Technology is a tool, and like any tool, you need to learn how to use it |
| Publishize Your Business |
by Susan C. Daffron |
|
| Think About What You Think |
Mindsets |
Things you focus on tend to materialize in your life, so pay attention to what you're thinking |
| Publishize Your Business |
by Susan C. Daffron |
|
| Susan E. Ingebretson: Book Leads to New Opportunities |
Publishing Entrepreneurs |
The author of FibroWHYalgia, Sue Ingebretson is our first profile of an entrepreneur who has used a book as leverage to greater business success |
| Publishize Your Business |
by Susan C. Daffron |
|
| Patricia Fry: Writing Results in Books and More Business |
Publishing Entrepreneurs |
Interview with veteran author Patricia Fry about how writing her books have affected her business and her life. |
| Publishize Your Business |
by Susan C. Daffron |
|
| Make a Side Income Publishing Books |
Why Publish? |
If you're a freelancer, having another source of income can be a great way to level out your cash flow |
| Publishize Your Business |
by Susan C. Daffron |
|
| Why Your First Book Won't Be Your Last |
The Publishing Business |
Once you write your first book, you'll discover many reasons why you should write more books. |
| Publishize Your Business |
by James H. Byrd |
|
| How to Set Up a Home Publishing Business |
Why Publish? |
Publishing is an ideal home-based business, but you need to answer some key questions first |
| Publishize Your Business |
by Susan C. Daffron |
|
| Dare to Be Great in Writing and Business |
Inspiration |
The next time you are feeling down about your business or your writing, ponder words of wisdom from Lloyd Dobler |
| Publishize Your Business |
by Susan C. Daffron |
|
| Rejection, Quality, and Book Publishing Misconceptions |
The Publishing Business |
The real reasons publishers reject books and quality misconceptions about self-publishing vs. traditional publishing |
| Publishize Your Business |
by Susan C. Daffron |
|
| Choose to Become a Book Author |
Mindsets |
To be a book author, you have to choose to take on the project and make the commitment to actually write the book |
| Publishize Your Business |
by Susan C. Daffron |
|
| Do the Thing (or Things) You're Afraid to Do |
Mindsets |
After you've done the scary thing once, you gain the confidence to do it again |
| Publishize Your Business |
by Susan C. Daffron |
|
| Kelly Epperson: Books Offer Instant Credibility for the Joy Fairy |
Publishing Entrepreneurs |
Interview with Kelly Epperson, aka the Joy Fairy about the impact her books have had on her life and career |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #8: Take Vacations |
The Publishing Business |
Vacations take you completely away from your business so you can clear your mind and restore your creativity |
| Publishize Your Business |
by Susan C. Daffron |
|
| Sara Stein, MD: Book Leads to PR and New Clinic |
Publishing Entrepreneurs |
Sara Stein shows how being passionate about your book and your message can lead to new opportunities |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #9: Be Yourself |
The Publishing Business |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
| Publishize Your Business |
by Susan C. Daffron |
|
| Overhead is Death |
The Publishing Business |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
| Publishize Your Business |
by Susan C. Daffron |
|
| Getting Past Fear to Let Your Creativity Shine |
Mindsets |
Fear can stop you in your tracks, let go of it and share your creative works with the world |
| Publishize Your Business |
by Susan C. Daffron |
|
| Follow Your Own Path |
Inspiration |
When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way |
| Publishize Your Business |
by Susan C. Daffron |
|
| Entrepreneurial Authoring: Write a Book to Boost Your Credibility |
Why Publish? |
Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income |
| Publishize Your Business |
by James H. Byrd |
|
| Gary Barnes: Book Acts Like a Magnet to New Clients |
Publishing Entrepreneurs |
Gary Barnes is a business coach, speaker, and the author of the book Into the Night, which has led to new clients and opportunities |
| Publishize Your Business |
by Susan C. Daffron |
|
| What Is Your Book's Unique Selling Proposition? |
Choosing Topics |
Understanding who will read your book is the key to figuring out what makes it unique |
| Write Your Book |
by Susan C. Daffron |
|
| So You Want to be an Author? Learn About Publishing First. |
Getting Started |
By taking the time to educate yourself about the publishing business, you can make intelligent decisions and avoid expensive mistakes |
| Write Your Book |
by Susan C. Daffron |
|
| How to Get Going on Your Book Even Before You Know Exactly What It's About |
Getting Started |
Use the writing time you already spend on blog posts or articles to produce the content you need for your book |
| Write Your Book |
by James H. Byrd |
|
| How Do I Get Started on My Book? |
Getting Started |
When it comes to writing a book, often people simply can't figure out how to get started, so here are hints for making your book a reality |
| Write Your Book |
by Susan C. Daffron |
|
| Stop Wondering How to Write a Book |
Getting Started |
If you haven't written your book yet, stop wondering how; figure out what motivates you and just do it |
| Write Your Book |
by Susan C. Daffron |
|
| Finding Topic Ideas for Your Blog, Articles, or Even Your Book |
Choosing Topics |
When you are trying to figure out what to write, don't worry about what you "should" do. |
| Write Your Book |
by Susan C. Daffron |
|
| Why Being Passionate About Your Book Matters |
Getting Started |
A book is a lot of work; you should write about something you care about a lot |
| Write Your Book |
by Susan C. Daffron |
|
| How to Organize The Ideas in Your Book |
Writing |
The way you organize the material for your book has an impact on whether or not you effectively communicate your message to your readers |
| Write Your Book |
by Susan C. Daffron |
|
| How to Write When Life Gets in the Way |
Writing |
Life events can disrupt working and writing. How can you write when you can barely even think? |
| Write Your Book |
by Susan C. Daffron |
|
| Talk Versus Action: Why Isn't Your Book Done? |
Motivation |
What people say often has little resemblance to the actions they actually take. |
| Write Your Book |
by Susan C. Daffron |
|
| What to Do When You Have Too Much Material for Your Book |
Writing |
Having too much book content can be overwhelming; take steps to winnow it down |
| Write Your Book |
by Susan C. Daffron |
|
| Write a Book the Fast and Easy Way |
Motivation |
When it comes to book publishing, it's time to get real about what fast and easy really mean |
| Write Your Book |
by Susan C. Daffron |
|
| Why Self-Publishers Should Write a Book Proposal |
Self-Publishing |
Creating a book proposal forces you to think about the book before you actually write the book |
| Publish Your Book |
by Susan C. Daffron |
|
| So Many Ebook Formats; So Little Time |
Ebooks |
Converting your print book to an ebook takes effort, but which ebook formats are worth the time? |
| Publish Your Book |
by James H. Byrd |
|
| Help, I Have Too Many Books! 5 Ways to Unload Excess Book Inventory |
Self-Publishing |
A few ideas for getting excess books out of your garage and turning them into money in the bank |
| Publish Your Book |
by Susan C. Daffron |
|
| Create a Workable Book/Ebook Publishing Workflow |
Self-Publishing |
At our tiny publishing company, we have established a book publishing workflow that works for us mostly because of one core concept: our book text is separate from the formatting and styles are used consistently |
| Publish Your Book |
by Susan C. Daffron |
|
| The Ins and Outs of Book Barcodes |
Self-Publishing |
Self-publishers need to understand the acronyms and terms related to book barcodes |
| Publish Your Book |
by Susan C. Daffron |
|
| How Hard Is It to Lay Out Your Book with InDesign? |
Book Design |
Take your level of computer savvy, patience, graphic design skills, and willingness to learn new software into account before you tackle doing your own book layout with a program like InDesign |
| Publish Your Book |
by Susan C. Daffron |
|
| Are You Really Self-Publishing or Not? |
Self-Publishing |
When you sign up with a "self-publishing company" you probably are not really self-publishing and you may end up regretting it |
| Publish Your Book |
by Susan C. Daffron |
|
| Seven Steps to Self Publish Your Book |
Self-Publishing |
The steps you need to take to self publish a book are really quite simple |
| Publish Your Book |
by Susan C. Daffron |
|
| The Solution to Amazon's Kindle Spam Problem: Require ISBNs on Kindle Books |
Ebooks |
Because ISBNs cost money, you won't end up with the Kindle spam situation we have now, where some slimy spammer uploads 20 copies of the same book to do price testing |
| Publish Your Book |
by Susan C. Daffron |
|
| The Back Cover of Your Book is Important Too |
Book Design |
The back cover is an important marketing tool, so you want to choose every word wisely. |
| Publish Your Book |
by Susan C. Daffron |
|
| The Wacky World of Discounts |
Self-Publishing |
Although it's confusing, understanding how discounts work is big part of the money matters in publishing |
| Publish Your Book |
by Susan C. Daffron |
|
| What Is a Book Packager? |
Self-Publishing |
A book packager or book producer helps a publishing company with the mechanics of putting together a book |
| Publish Your Book |
by Susan C. Daffron |
|
| Are You a Publishing Entrepreneur or Employee? |
Publishing Options |
Are you better off traditionally-publishing your book, or self-publishing it? This question vexes a lot of authors lately, and they aren't finding a clear answer. |
| Publish Your Book |
by James H. Byrd |
|
| The Rise and Fall of EBooks |
Ebooks |
Ebooks make sense for certain markets, but if you think you're going to become a millionaire by publishing an ebook, think again |
| Publish Your Book |
by Susan C. Daffron |
|
| Selecting Fonts for Your Book Layout |
Book Design |
Just because you can put 37 fonts into your book layout doesn't mean you should. |
| Publish Your Book |
by Susan C. Daffron |
|
| How to Work with a Book Cover Designer |
Book Design |
Understand what's involved and what you need to provide the designer to get a book cover created |
| Publish Your Book |
by Susan C. Daffron |
|
| Self-Publishing on a Budget |
Self-Publishing |
Publishing on the cheap isn't impossible, but you do have to be creative |
| Publish Your Book |
by Susan C. Daffron |
|
| Three Ways to Get Your Book Published |
Publishing Options |
Traditional publishers no longer have a monopoly; authors have more options than ever for publishing their books. |
| Publish Your Book |
by James H. Byrd |
|
| Determine the Right Size for Your Book |
Book Design |
When you lay out your book, the physical size is one of the first decisions you need to make |
| Publish Your Book |
by Susan C. Daffron |
|
| How to Get Your Book Printed On Demand |
Print-on-Demand |
The most affordable way to get your book printed is to use one of the many companies online that print books on demand (when books are ordered) |
| Publish Your Book |
by Susan C. Daffron |
|
| When Big Companies Fight, Small Companies Lose (or Why I Had to Sign Up with CreateSpace) |
Print-on-Demand |
It appears that Amazon is no longer virtually stocking Lightning Source titles. Readers and small publishers like me are the losers. |
| Publish Your Book |
by Susan C. Daffron |
|
| Content Spam Hits the Kindle: Is Amazon KDP Turning Into the New ClickBank? |
Ebooks |
Spammy Kindle books hit Amazon.com; it's time to clean up this content spam disaster |
| Publish Your Book |
by Susan C. Daffron |
|
| Yes, Your Book Needs an Index |
Book Design |
Include time in your publishing schedule to create an index for your book. |
| Publish Your Book |
by Susan C. Daffron |
|
| A Few Good Reasons to Self-Publish Your Book |
Self-Publishing |
The pros and cons of self-publishing versus going the traditional route of finding an agent and submitting a book proposal to a mainstream publisher |
| Publish Your Book |
by Susan C. Daffron |
|
| Evaluating Your Print Options for Your Book Project |
Book Design |
Whether you plan to lay out the book yourself or hire out the task, take the time to get to know your printer and their specifications |
| Publish Your Book |
by Susan C. Daffron |
|
| Getting Set Up as a Publisher with Lightning Source |
Print-on-Demand |
If you are pondering short-run digital printing (or POD) no other company has the distribution advantage of Lightning Source |
| Publish Your Book |
by Susan C. Daffron |
|
| Peer Review and Getting Endorsements |
Book Marketing |
Do a peer review and ask for testimonials long before your book is even finished |
| Promote Your Book |
by Susan C. Daffron |
|
| What Is a Platform? (And Why Should You Care?) |
Book Marketing |
Platform is a word you often see tossed around in book marketing circles, but you almost never see an explanation of what it is |
| Promote Your Book |
by Susan C. Daffron |
|
| Use Effective Marketing Copy to Describe Your Book |
Book Marketing |
Effective copywriting is an often-overlooked aspect of marketing a book, particularly online. |
| Promote Your Book |
by Susan C. Daffron |
|
| Bottom Feeder or Hero? You Decide. |
Book Marketing |
Ethics are a matter of opinion; trust your intution and don't partner with people whose goals aren't in alignment with yours |
| Promote Your Book |
by Susan C. Daffron |
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| Do a Blog Tour or Virtual Author Tour |
Book Marketing |
Unlike a traditional book signing, which is generally used to increase sales, a virtual blog tour is about increasing online "buzz" about your book |
| Promote Your Book |
by Susan C. Daffron |
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| Your Book Deserves to be Marketed; Don't Let It Down! |
Book Marketing |
Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books? |
| Promote Your Book |
by James H. Byrd |
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| Ten No-Cost Ways to Promote Your Book Today |
Book Marketing |
Ten simple book marketing activities that cost nothing, except some of your time. |
| Promote Your Book |
by Susan C. Daffron |
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| How to Set Up a Book Launch Campaign |
Book Marketing |
Learn what is involved in doing an online book or product launch |
| Promote Your Book |
by Susan C. Daffron |
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| Happy Hermits Are We |
Book Marketing |
When you look at your options for marketing your book, be sure to take your own personality and lifestyle choices into account. |
| Promote Your Book |
by Susan C. Daffron |
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