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Internet Marketing |
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| Why Your First Book Won't Be Your Last |
The Publishing Business |
Once you write your first book, you'll discover many reasons why you should write more books. |
| Publishize Your Business |
by James H. Byrd |
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| Overhead is Death |
The Publishing Business |
It's vital to pay attention to the regular ongoing expenses you need to pay to run your business |
| Publishize Your Business |
by Susan C. Daffron |
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| Cleaning the Closet Is Like Marketing Your Business |
The Publishing Business |
The next time you are feeling lost while trying to market your business, evaluate your marketing systems and think about what is working and what isn't. |
| Publishize Your Business |
by Susan C. Daffron |
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| Entrepreneurial Authoring: Write a Book to Boost Your Credibility |
Why Publish? |
Your non-fiction book probably has much more value to your business as an integral part of your marketing strategy than as a potential stream of income |
| Publishize Your Business |
by James H. Byrd |
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| Follow Your Own Path |
Inspiration |
When it comes to marketing, don't be afraid to go against the grain, try something new, and do things your own way |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #6 Get Help When You Need It |
The Publishing Business |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
| Publishize Your Business |
by Susan C. Daffron |
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| Tips for Thriving in Business During a Recession |
The Publishing Business |
A few tips for making sure your business thrives, even when the economy does not |
| Publishize Your Business |
by Susan C. Daffron |
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| Letting Go and Going Your Own Way |
Musings |
Think about those things that make you feel bad and just let them go. You'll be glad you did. |
| Publishize Your Business |
by Susan C. Daffron |
|
| Key to Success #9: Be Yourself |
The Publishing Business |
Let your true self shine through, and don't be afraid to let customers and prospects know the people behind your company |
| Publishize Your Business |
by Susan C. Daffron |
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| Key to Success #5 Ditch What Isn't Working |
The Publishing Business |
As a business owner, you need to keep track of marketing techniques you use that work and those that don't |
| Publishize Your Business |
by Susan C. Daffron |
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| Keys to Success: #1 Do Something |
The Publishing Business |
It may sound overly simplistic, but doing something is better than doing nothing |
| Publishize Your Business |
by Susan C. Daffron |
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| Publishing and the Pursuit of Money |
Musings |
When you are educating yourself about the realities of publishing your own book, consider also learning more about business itself |
| Publishize Your Business |
by Susan C. Daffron |
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| Understanding Market Research |
Choosing Topics |
Market research doesn't have to be complicated; it often involves getting information about what your customers want (and don't want) to buy |
| Write Your Book |
by Susan C. Daffron |
|
| Finding and Understanding Your Target Market |
Choosing Topics |
When you focus in on one group's particular problems, your Web site and products will resonate with the people in that marketplace. |
| Write Your Book |
by Susan C. Daffron |
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| Be Careful with Your Copyrights |
Writing |
As a writer, it's a good idea to understand what rights you are giving away and which ones you are retaining. |
| Write Your Book |
by Susan C. Daffron |
|
| The Rise and Fall of EBooks |
Ebooks |
Ebooks make sense for certain markets, but if you think you're going to become a millionaire by publishing an ebook, think again |
| Publish Your Book |
by Susan C. Daffron |
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| Embrace Truth in Marketing |
Book Marketing |
People don't like being manipulated; by telling the truth you stand out from all the online snake oil salesmen |
| Promote Your Book |
by Susan C. Daffron |
|
| How to Write Copy for Your Book Website |
Book Web Sites |
A few tips for writing copy about your book, whether you plan to use it online or offline |
| Promote Your Book |
by Susan C. Daffron |
|
| Ten No-Cost Ways to Promote Your Book Today |
Book Marketing |
Ten simple book marketing activities that cost nothing, except some of your time. |
| Promote Your Book |
by Susan C. Daffron |
|
| Use a Blog to Support Your Main Web Site, Not Replace It |
Book Web Sites |
Use a blog for its strengths; it should be an adjunct to a standard business Web site, not a substitute for one |
| Promote Your Book |
by James H. Byrd |
|
| Happy Hermits Are We |
Book Marketing |
When you look at your options for marketing your book, be sure to take your own personality and lifestyle choices into account. |
| Promote Your Book |
by Susan C. Daffron |
|
| What Is a Platform? (And Why Should You Care?) |
Book Marketing |
Platform is a word you often see tossed around in book marketing circles, but you almost never see an explanation of what it is |
| Promote Your Book |
by Susan C. Daffron |
|
| Seventeen Ways You Can Increase Profits by Bundling Other Items with Your Books |
Book Marketing |
If you can think of other items you can bundle with your book, you can dramatically increase your profits |
| Promote Your Book |
by Susan C. Daffron |
|
| Bottom Feeder or Hero? You Decide. |
Book Marketing |
Ethics are a matter of opinion; trust your intution and don't partner with people whose goals aren't in alignment with yours |
| Promote Your Book |
by Susan C. Daffron |
|
| Lookin' for Love in All the Wrong Places? |
Book Marketing |
Not all marketing techniques are a good idea. Avoid bad online neighborhoods and loser partners that make you look bad |
| Promote Your Book |
by Susan C. Daffron |
|
| 10 Ways You Can Use a Web Site to Promote Your Book |
Book Web Sites |
After your book is done and out in the world, use your Web site to promote it. |
| Promote Your Book |
by Susan C. Daffron |
|
| Practice a Presentation Even When You Can't Practice |
Book Marketing |
A few tips for practicing your presentation even when you are busy and on the road |
| Promote Your Book |
by Susan C. Daffron |
|
| Use Effective Marketing Copy to Describe Your Book |
Book Marketing |
Effective copywriting is an often-overlooked aspect of marketing a book, particularly online. |
| Promote Your Book |
by Susan C. Daffron |
|
| Your Book Deserves to be Marketed; Don't Let It Down! |
Book Marketing |
Why do even seasoned marketing veterans sometimes balk when it comes time to market their own books? |
| Promote Your Book |
by James H. Byrd |
|
| Marketing is a Marathon, Not a Sprint |
Book Marketing |
The marketing you do today may not bear fruit for months or even years, so you need to be marketing consistently |
| Promote Your Book |
by Susan C. Daffron |
|
| Create a Video Book Trailer |
Book Marketing |
Use the power of video to create an advertisement for your book. |
| Promote Your Book |
by Susan C. Daffron |
|
| Do a Blog Tour or Virtual Author Tour |
Book Marketing |
Unlike a traditional book signing, which is generally used to increase sales, a virtual blog tour is about increasing online "buzz" about your book |
| Promote Your Book |
by Susan C. Daffron |
|
| Go Beyond the Press Release to Get Publicity for Your Book |
Book Marketing |
Getting media coverage often requires more than just a press release |
| Promote Your Book |
by Susan C. Daffron |
|
| Create an Online Press Kit for Your Book |
Book Web Sites |
An online press kit is a good way to offer information about your book and your expertise |
| Promote Your Book |
by Susan C. Daffron |
|
| To Market Your Book, You Need to Get Out of the Bubble |
Book Marketing |
If you ever want anyone to read your book, you need to get out there and market it |
| Promote Your Book |
by Susan C. Daffron |
|
| How to Record Audio Products |
Book Marketing |
Learn how to use audio to promote your book or to create companion products that complement your book |
| Promote Your Book |
by Susan C. Daffron |
|
| Use the Power of Links to Increase Book Sales |
Book Marketing |
Two simple (and free) things you can do to market your book online right now |
| Promote Your Book |
by Susan C. Daffron |
|
| Six Key Elements of a Book Web Site |
Book Web Sites |
To market a book online, the first thing you must have is a Web site |
| Promote Your Book |
by Susan C. Daffron |
|
| Write Compelling Copy with Your Customer in Mind |
Book Marketing |
The next time you are feeling intimidated at the prospect of copywriting, try "walking a mile" in your customer's shoes |
| Promote Your Book |
by Susan C. Daffron |
|
| Use a "Memory Hook" or "Book Hook" to Be Unforgettable |
Book Marketing |
Add some spark to your marketing message to make your book stand out from the crowd |
| Promote Your Book |
by Susan C. Daffron |
|
| How to Set Up a Book Launch Campaign |
Book Marketing |
Learn what is involved in doing an online book or product launch |
| Promote Your Book |
by Susan C. Daffron |
|
| Expand Your Web Presence with Subdomains |
Web Sites |
Subdomains let you leverage the recognition of your domain name for new Web sites and services. |
| Internet Publishing |
by James H. Byrd |
|
| Understanding the Relationship Between Domain Names and Hosting |
Web Sites |
Domain names and hosting are two completely separate products, so it helps to understand the relationship between domain names and hosting. |
| Internet Publishing |
by Susan C. Daffron |
|
| Don't Send Credit Card Numbers Via Email...EVER! |
Ecommerce |
Whether you are business owner or consumer, it is never okay to send credit card information via email |
| Internet Publishing |
by Susan C. Daffron |
|
| Before You Develop a Site, Ask Yourself One Question |
Web Sites |
Before you pick up the phone to call a Web designer, think about what you want your Web site to do for you and why |
| Internet Publishing |
by Susan C. Daffron |
|
| Navigating the Maze of Technology |
Web Sites |
When it comes to technology, don't be swayed by hype; figure out what's right for your business |
| Internet Publishing |
by Susan C. Daffron |
|
| What is an Autoresponder and Why Do I Need One? |
Email Marketing |
Everyone talks about autoresponders; find out what they can do for your business |
| Internet Publishing |
by Susan C. Daffron |
|
| Building a Loyal Customer Base |
Ecommerce |
Give your customers incentives to buy and to keep buying. |
| Internet Publishing |
by James H. Byrd |
|
| More Ways to Promote Your Site |
Web Sites |
Affiliate programs, e-zines, advertising, and other ways to promote your site. |
| Internet Publishing |
by James H. Byrd |
|
| Web Site Content That Works |
Web Sites |
Coming up with good Web content is easy if you keep your customer and the search engines in mind |
| Internet Publishing |
by Susan C. Daffron |
|
| Getting Personal |
Web Sites |
Inspire customer confidence by letting them know who you are. |
| Internet Publishing |
by James H. Byrd |
|
| Domain Names Demystified |
Web Sites |
What a domain name is and how to get one. |
| Internet Publishing |
by James H. Byrd |
|
| Building a Community in Cyberspace |
Web Sites |
Add tools to your site that engage your visitors |
| Internet Publishing |
by James H. Byrd |
|
| What is a Blog? |
Web Sites |
You hear about blogs all the time, but what are they? |
| Internet Publishing |
by Susan C. Daffron |
|
| Smart Site Navigation |
Web Sites |
Create a usable navigation scheme for your Web site. |
| Internet Publishing |
by James H. Byrd |
|
| Monitoring Your Web Site's Vital Statistics |
Web Sites |
Use Web site statistics to understand how people use your site. |
| Internet Publishing |
by James H. Byrd |
|
| Blogging 101 |
Web Sites |
Often forgotten amid the "cool new idea" of blogging is the reality that starting a blog means you'll have to write something. |
| Internet Publishing |
by Susan C. Daffron |
|
| Tailor Your Site to Your Customers |
Ecommerce |
Use personalization to give your customers a superior shopping experience |
| Internet Publishing |
by James H. Byrd |
|
| If No One Reads Email Anymore, How Are You Supposed to Market Online? |
Email Marketing |
Giving away a freebie and emailing isn't enough; you need to consider your reader's mindset before you press send |
| Internet Publishing |
by Susan C. Daffron |
|
| Who Are You? I Really Want to Know! |
Web Sites |
Use personal information about your customers wisely and responsibly. |
| Internet Publishing |
by James H. Byrd |
|
| Web Site Design Goals |
Web Sites |
Know what you want to do with your Web site before you do it. |
| Internet Publishing |
by James H. Byrd |
|
| Web Site Hosting |
Web Sites |
Choosing a Web host is an important decision. |
| Internet Publishing |
by James H. Byrd |
|
| Simple Visitor Survey Forms |
Web Sites |
How to create a simple Web form to collect visitor information |
| Internet Publishing |
by James H. Byrd |
|
| Rotating Advertisements on Your Site |
Web Sites |
Learn how Web site ad rotators work. |
| Internet Publishing |
by James H. Byrd |
|
| Why We Killed Our Affiliate Program and How the Affiliate Tax (aka Amazon Tax) Could Affect You Too |
Ecommerce |
Why with the "affiliate tax" (aka the "Amazon tax," "affiliate nexus tax," or "Internet Sales Tax") that states are trying to levy, having your own affiliate program can turn into a nightmare |
| Internet Publishing |
by Susan C. Daffron |
|
| Promoting Your Site through Search Engines |
Web Sites |
The ins and outs of search engines. |
| Internet Publishing |
by James H. Byrd |
|
| Measure the Success of Your Email Campaign |
Email Marketing |
Many factors can influence the effectiveness of your email campaign, so you need to test different approaches |
| Internet Publishing |
by James H. Byrd |
|
| Overcoming Buyer Reluctance |
Ecommerce |
Help your customers feel comfortable buying from you. |
| Internet Publishing |
by James H. Byrd |
|
| 9 Surprisingly Simple Web Site Solutions |
Web Sites |
With a few changes, your Web site can start working for your business instead of against it |
| Internet Publishing |
by Susan C. Daffron |
|
|
Web Site Development |
|
| Key to Success #6 Get Help When You Need It |
The Publishing Business |
As a publisher, trying to do everything yourself can become overwhelming and time-consuming |
| Publishize Your Business |
by Susan C. Daffron |
|
| To Market Your Book, You Need to Get Out of the Bubble |
Book Marketing |
If you ever want anyone to read your book, you need to get out there and market it |
| Promote Your Book |
by Susan C. Daffron |
|
| Create an Online Press Kit for Your Book |
Book Web Sites |
An online press kit is a good way to offer information about your book and your expertise |
| Promote Your Book |
by Susan C. Daffron |
|
| Six Key Elements of a Book Web Site |
Book Web Sites |
To market a book online, the first thing you must have is a Web site |
| Promote Your Book |
by Susan C. Daffron |
|
| How to Set Up a Book Launch Campaign |
Book Marketing |
Learn what is involved in doing an online book or product launch |
| Promote Your Book |
by Susan C. Daffron |
|
| Use a Blog to Support Your Main Web Site, Not Replace It |
Book Web Sites |
Use a blog for its strengths; it should be an adjunct to a standard business Web site, not a substitute for one |
| Promote Your Book |
by James H. Byrd |
|
| Don't Be Afraid to Market Your Book with a Blog |
Book Web Sites |
Don't let a few simple concerns or fear of technology stop you from setting up a blog |
| Promote Your Book |
by Susan C. Daffron |
|
| Navigating the Maze of Technology |
Web Sites |
When it comes to technology, don't be swayed by hype; figure out what's right for your business |
| Internet Publishing |
by Susan C. Daffron |
|
| Before You Develop a Site, Ask Yourself One Question |
Web Sites |
Before you pick up the phone to call a Web designer, think about what you want your Web site to do for you and why |
| Internet Publishing |
by Susan C. Daffron |
|
| Don't Send Credit Card Numbers Via Email...EVER! |
Ecommerce |
Whether you are business owner or consumer, it is never okay to send credit card information via email |
| Internet Publishing |
by Susan C. Daffron |
|
| Tailor Your Site to Your Customers |
Ecommerce |
Use personalization to give your customers a superior shopping experience |
| Internet Publishing |
by James H. Byrd |
|
| Getting Started with Web Sites |
Web Sites |
Learn what's involved with putting a Web site online |
| Internet Publishing |
by Susan C. Daffron |
|
| Web Site Design Goals |
Web Sites |
Know what you want to do with your Web site before you do it. |
| Internet Publishing |
by James H. Byrd |
|
| Smart Site Navigation |
Web Sites |
Create a usable navigation scheme for your Web site. |
| Internet Publishing |
by James H. Byrd |
|
| Simple Visitor Survey Forms |
Web Sites |
How to create a simple Web form to collect visitor information |
| Internet Publishing |
by James H. Byrd |
|
| Rotating Advertisements on Your Site |
Web Sites |
Learn how Web site ad rotators work. |
| Internet Publishing |
by James H. Byrd |
|
| Search Engine Optimization Tips Using Site Content - Part 1 |
Web Sites |
Proven methods to increase the traffic your Web site receives from people using search engines |
| Internet Publishing |
by James H. Byrd |
|
| Search Engine Optimization Tips Using Site Content – Part 2 |
Web Sites |
Optimize your Web site's position in the search engine rankings by virtue of its content. |
| Internet Publishing |
by James H. Byrd |
|
| Understanding On-Line Payment |
Ecommerce |
Learn how on-line transactions are processed before you set up a site. |
| Internet Publishing |
by James H. Byrd |
|
| Working with Web Graphics |
Web Graphics |
Tips for using graphics effectively on your Web site. |
| Internet Publishing |
by James H. Byrd |
|
| 9 Surprisingly Simple Web Site Solutions |
Web Sites |
With a few changes, your Web site can start working for your business instead of against it |
| Internet Publishing |
by Susan C. Daffron |
|
| Choosing Web Site Creation Software |
Web Sites |
A few of popular options when you want to create your site yourself. |
| Internet Publishing |
by Susan C. Daffron |
|
| Replace Your Mail Links with a Contact Form |
Web Sites |
Using a contact form instead of an email link on your Web site allows you to hide your email address from spammers, yet still gives your customers a way to contact you |
| Internet Publishing |
by James H. Byrd |
|
| Image Editing Tips |
Web Graphics |
Knowing about image editing helps when retouching photos. |
| Internet Publishing |
by Susan C. Daffron |
|
| Web Site Content That Works |
Web Sites |
Coming up with good Web content is easy if you keep your customer and the search engines in mind |
| Internet Publishing |
by Susan C. Daffron |
|
| Design Tips and Traps |
Web Sites |
Avoiding Web site design problems |
| Internet Publishing |
by James H. Byrd |
|
| Understanding the Relationship Between Domain Names and Hosting |
Web Sites |
Domain names and hosting are two completely separate products, so it helps to understand the relationship between domain names and hosting. |
| Internet Publishing |
by Susan C. Daffron |
|
| Good Design Helps Your Site |
Web Sites |
Design is not just about how a site looks, but how it works as well |
| Internet Publishing |
by Susan C. Daffron |
|
| The First Step to a Great Web Site: Research |
Web Sites |
After you decide you need a Web site for your business, do some research |
| Internet Publishing |
by Susan C. Daffron |
|
| How to Select a Great Domain Name |
Web Sites |
Finding a good easy-to-remember domain name that isn't already taken can be a bit of a challenge |
| Internet Publishing |
by Susan C. Daffron |
|
| Planning Your Web Site |
Web Sites |
Create a bubble diagram to help you plot out your next site. |
| Internet Publishing |
by James H. Byrd |
|
| Introduction to E-commerce |
Ecommerce |
Using the Internet to Transact Business |
| Internet Publishing |
by James H. Byrd |
|
| Getting Personal |
Web Sites |
Inspire customer confidence by letting them know who you are. |
| Internet Publishing |
by James H. Byrd |
|
| Overcoming Buyer Reluctance |
Ecommerce |
Help your customers feel comfortable buying from you. |
| Internet Publishing |
by James H. Byrd |
|
| Data-driven Web Sites |
Web Sites |
Sometimes it's a good idea to have a database behind your site. |
| Internet Publishing |
by James H. Byrd |
|
| Choosing a Web Site Development Firm |
Web Sites |
Things to consider when you hire a Web developer. |
| Internet Publishing |
by James H. Byrd |
|
| Building a Community in Cyberspace |
Web Sites |
Add tools to your site that engage your visitors |
| Internet Publishing |
by James H. Byrd |
|
| Web Storefronts |
Ecommerce |
Your choice of a Web storefront depends on your needs and budget. |
| Internet Publishing |
by James H. Byrd |
|
| Web Site Security |
Ecommerce |
Understanding encryption and digital certificates. |
| Internet Publishing |
by James H. Byrd |
|
| Don't Leave Your Web Site Visitors Wondering Who You Are |
Web Sites |
When you create goals for your business Web site, one of them needs to be to "tell people how to get in touch with us." |
| Internet Publishing |
by Susan C. Daffron |
|
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| Back |
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